Resume Score

Check how well your resume matches this job before you apply.

Sign in to check score

About the role

  • GTM Engineer rebuilding CRM, routing and AI workflows for CV Labs, CanadaVisa’s immigration law and growth studio. Improving sales efficiency across legal service units.

Responsibilities

  • Own the revenue system across every CV Labs service unit, from first form fill through signed retainer and referrals
  • Audit each unit's funnel across the technology stack and produce a ranked action plan
  • Audit and improve attribution so signed retainers can be traced to contributing ads, articles or referrals
  • Standardize statuses, pipelines, custom fields and smart views across service units
  • Retire unowned workflows and maintain rep domains, mailbox authentication, SMS, dialers and deliverability
  • Design lead routing and speed-to-lead processes
  • Build behavior-triggered follow-up workflows
  • Build AI agents for pre-call briefs, CRM updates, approved follow-up drafts and overnight CRM hygiene
  • Own and prioritize a backlog of agents, workflows and internal tools
  • Scope, prototype, measure, monitor and maintain builds, including cost tracking and fallbacks
  • Establish legal-firm guardrails for client-facing copy, legal advice and client data access
  • Create reusable pipeline, routing and reporting templates for new service units
  • Partner with an AI engineer on design while owning the CRM, workflows, routing, rep tools, agents and reporting definitions
  • Track rep hours saved, speed-to-lead, follow-up coverage, attribution coverage and trusted revenue reporting

Requirements

  • Experience running GTM engineering for a sales team of 15 or more
  • Built a system around a CRM or rebuilt a CRM
  • Expert in vibe coding; weekly use of Claude Code, Cursor or similar tools
  • Ability to read and test code
  • Ability to keep secrets and client data out of prompts and repositories
  • Ability to connect tools through APIs and webhooks without waiting on engineering
  • Ability to prune obsolete workflows before adding new ones
  • Ability to write process documentation a GTM team can follow on first read
  • Experience treating sales representatives as users by observing calls and workflows
  • CRM administration experience is a bonus
  • Microsoft 365 automation experience with Power Automate, Bookings or Exchange is a bonus
  • Experience in legal, financial services or another regulated industry is a bonus
  • Must be able to work from the Toronto office on a hybrid schedule
  • Must be legally entitled to work in Canada

Benefits

  • Flexible vacation
  • Competitive health, dental and wellness coverage
  • Hybrid work arrangement
  • Working session as part of the hiring process

Job type

Full Time

Experience level

Mid levelSenior

Salary

CA$130,000 - CA$150,000 per year

Degree requirement

No Education Requirement

Location requirements

HybridTorontoCanada

Report this job

Found something wrong with the page? Please let us know by submitting a report below.