CBC communications officer executing marketing, social media, events, and community engagement. Supporting programming and audience growth across Atlantic Canada and Quebec.
Responsibilities
Execute marketing and communications strategies, projects and brand events supporting CBC digital, radio and television programming across Nova Scotia, New Brunswick, Prince Edward Island, Newfoundland and Labrador, and Quebec
Develop strategies to grow CBC’s connections with younger, diverse audiences and identify new audiences
Support community engagement activities across the Atlantic region and Quebec, virtually and in person
Work with community partners and editorial colleagues on station initiatives, outreach, community events and stakeholder engagement
Support development of media materials, including chat notes and community page posts
Create, edit and post social media content, including photography and basic design as needed
Support newsletters for internal and external audiences
Research special projects, new initiatives and administrative matters, including managing newsroom tours
Research and source suppliers for CBC branded promotional materials; lead and coordinate orders, receiving and cataloguing
Collaborate with cross-functional and marketing communications teams on national priorities and campaigns
Support relationships with internal and external partners, audience members, organizations and vendors
Work with Audience Relations to develop messaging responding to audience enquiries and reactions
Travel and work at community events and locations across the region as required
Report to the Manager of Communications, Marketing and Brand in Halifax
Requirements
Three (3) years’ or more of relevant experience
Superior writing, editing and proofreading skills
Working knowledge of a wide range of communications and marketing materials
Excellent interpersonal and organizational skills
Ability to work under deadline pressures
Connection to communities across the Atlantic region
Experience developing strategies to connect with new, younger and more diverse audiences
Strong organization and time management skills
Experience in community event logistics and brand activation execution, both in-person and virtual
Experience developing critical paths and run of show, and coordinating swag and onsite needs
Ability to take initiative, demonstrate creativity and exercise good judgment
Demonstrated knowledge of local CBC programming
Demonstrated customer service and problem-solving ability
Experience with Google Suite tools (Docs, Drive, Sheets, Slides, Calendar, Meet)
Experience with Dash Social or similar social media tools
Experience with video editing tools, including creation, editing and captions for social media content
Experience with Adestra or other newsletter building tools is an asset
Flexibility in work hours, including evenings, weekends and holidays, as required
Availability to travel for short periods if required
Must possess a valid driver’s licence and a driving record meeting CBC/Radio-Canada insurance requirements
Knowledge of languages other than English, particularly French, is an asset
Personal or professional experience working in or knowledge of Quebec is an asset
Post-secondary education with a certificate, diploma or university degree in communications/public relations or marketing, or an equivalent combination of education, training and experience
Candidates may be subject to skills and knowledge testing
Successful candidates must complete a mandatory criminal record check and may undergo other background checks
Benefits
Permanent employment
Hybrid work arrangement / telework
Opportunities to work at community events and locations across the region
Equal opportunity and inclusive workplace
Accommodation support during the recruitment process
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