Product Manager leading Rivian’s connected EV mobile app experience. Owning strategy, app coherence, quality, and end - to - end delivery across mobile and vehicle software.
About the role
- Product Manager leading CBC/Radio-Canada’s MarTech roadmap, integrations and data governance. Driving marketing technology performance across major Canadian digital media platforms.
Responsibilities
- Own and steer the MarTech roadmap in alignment with leadership’s strategic pillars
- Anticipate market trends to support growth objectives
- Act as technical subject matter expert and coordinator during procurement and vendor selection processes
- Partner with Procurement and specialized teams on new solutions
- Prioritize development pipelines and translate complex business needs into technical user stories
- Maximize return on technology investments
- Track licensing and usage budgets
- Optimize feature adoption across MarTech tools
- Lead post-implementation performance reviews
- Drive platform integration and seamless data flow across the MarTech stack
- Ensure data is collected, centralized and actionable for third-party systems
- Ensure platform compliance with privacy and data protection regulations
- Oversee the reliability of marketing data pipelines
- Serve as internal subject matter expert and drive adoption of marketing technologies
- Lead through influence with internal partners to align business processes with technological capabilities
Requirements
- Bachelor’s degree in digital marketing, digital intelligence, information technology or a related field
- At least ten (10) years’ experience in marketing and technology or performance marketing
- Excellent command of French and a good understanding of English
- Demonstrated expertise in deploying and managing customer journey orchestration platforms, analytics and performance tools, ad servers and CDPs
- Strong understanding of data flows and tracking principles, including tags and pixels
- Strong command of digital privacy and data protection regulations
- Proven ability to guide teams through adoption of new workflows, mitigate resistance and facilitate training
- Advanced proficiency with the Atlassian suite (Jira, Confluence)
- Ability to translate marketing challenges into technology requirements and articulate technical value in terms of business outcomes
- Ability to maintain accurate documentation and asset inventories
- Bilingualism (English/French)
- Candidates may be subject to skills and knowledge testing
- Mandatory criminal record check for candidates advancing in the recruitment process
- Must adhere to CBC/Radio-Canada’s Code of Conduct and conflict-of-interest policy as a condition of employment
Benefits
- Competitive CBC/Radio-Canada employee benefits
- Work/life balance
- Inclusive and diverse workplace
- Ongoing innovation culture
- Accommodation support during recruitment process
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