Creative Director shaping Brainrider's scalable creative production network in Canada. Ensuring brand consistency, quality standards, and collaboration across clients and global studio partners.
About the role
- Creative Director for onchain brand development and community engagement at Coinbase. Leading creative vision and integrating with product leadership in a dynamic remote-first environment.
Responsibilities
- Own the creative vision for the Base brand, developing timely, conceptually excellent work that drives community growth and differentiates Base in the onchain space.
- Partner with product leadership to design a creative workflow that is nimble, proactive, and fully integrated across brand and product.
- Lead proactive briefs and reactive creative concepting in real time with the onchain community, turning cultural moments into brand opportunities.
- Mentor developing talent across the in-house Creative Studio, setting a high bar for creative excellence and helping creatives from diverse brand backgrounds build onchain skills.
- Collaborate with internal strategists, creative producers, marketers, and operations leads to deliver industry-leading creative that connects deeply with creative and developer audiences.
Requirements
- 8+ years as a creative practitioner, with a portfolio demonstrating leadership of end-to-end creative campaigns in a design-driven team environment.
- 2+ years of hands-on experience building creative specifically for onchain environments, with demonstrated ability to authentically engage developer and creative communities.
- Published body of onchain brand work (e.g., community activations, onchain art, social-first campaigns) with measurable audience engagement or community growth outcomes.
- Demonstrated ability to translate brand strategy into original creative concepts and execute them hands-on across digital, social, and onchain formats.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Benefits
- equity and bonus eligibility
- medical, dental, and vision benefits
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