Creative Director setting quality standards across Foundation’s AI-focused B2B content, design, video and advertising. Building creative systems, coaching makers and integrating AI workflows.
Responsibilities
Own the quality bar for written content, design, video, social and ad creative
Design and manage the creative quality gate, including criteria, checklists and pod ownership
Review samples of work weekly, handle escalations and personally review high-stakes deliverables
Provide actionable feedback when work is not ready for clients
Set and document creative standards, guidelines, examples, storytelling and brand frameworks
Manage and develop creative makers not yet placed in pods
Run technical skill assessments for creative hires and hold veto authority on creative quality
Define career levels for writers, designers, editors and producers and provide promotion input
Coach creative staff, provide regular feedback, train team members and close skills gaps
Build and roll out AI tools and workflows to improve quality and speed
Ensure partners, freelancers and third-party creators meet Foundation's creative standards
Collaborate across client pods led by Group AEO Marketing Directors and supported by AEO Program Directors
Report to the Head of Client Services and maintain dotted-line relationships with creative staff across pods and freelance partners
Requirements
8+ years in creative leadership for B2B brands, in an agency or in-house
Portfolio across writing, design and video
Experience building quality systems, including standards, review gates and feedback loops, as volume grew
Ability to make independent creative-quality decisions under deadline pressure
Hands-on experience building AI agents, tools or workflows for real creative work
Experience with tools such as Claude, Figma, Higgsfield, HeyGen or ElevenLabs
Experience teaching and developing writers, designers and editors, including people who do not report directly to you
Clear point of view on what makes content get found and cited by AI assistants and how that changes the creative brief
Benefits
Variable compensation: Target 10% of base, tied to KPIs
Benefits are on top of base
Full remote work
Full-time schedule, Monday to Friday, approximately 40 hours per week
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