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About the role

  • Creative Director setting quality standards across Foundation’s AI-focused B2B content, design, video and advertising. Building creative systems, coaching makers and integrating AI workflows.

Responsibilities

  • Own the quality bar for written content, design, video, social and ad creative
  • Design and manage the creative quality gate, including criteria, checklists and pod ownership
  • Review samples of work weekly, handle escalations and personally review high-stakes deliverables
  • Provide actionable feedback when work is not ready for clients
  • Set and document creative standards, guidelines, examples, storytelling and brand frameworks
  • Manage and develop creative makers not yet placed in pods
  • Run technical skill assessments for creative hires and hold veto authority on creative quality
  • Define career levels for writers, designers, editors and producers and provide promotion input
  • Coach creative staff, provide regular feedback, train team members and close skills gaps
  • Build and roll out AI tools and workflows to improve quality and speed
  • Ensure partners, freelancers and third-party creators meet Foundation's creative standards
  • Collaborate across client pods led by Group AEO Marketing Directors and supported by AEO Program Directors
  • Report to the Head of Client Services and maintain dotted-line relationships with creative staff across pods and freelance partners

Requirements

  • 8+ years in creative leadership for B2B brands, in an agency or in-house
  • Portfolio across writing, design and video
  • Experience building quality systems, including standards, review gates and feedback loops, as volume grew
  • Ability to make independent creative-quality decisions under deadline pressure
  • Hands-on experience building AI agents, tools or workflows for real creative work
  • Experience with tools such as Claude, Figma, Higgsfield, HeyGen or ElevenLabs
  • Experience teaching and developing writers, designers and editors, including people who do not report directly to you
  • Clear point of view on what makes content get found and cited by AI assistants and how that changes the creative brief

Benefits

  • Variable compensation: Target 10% of base, tied to KPIs
  • Benefits are on top of base
  • Full remote work
  • Full-time schedule, Monday to Friday, approximately 40 hours per week

Job title

Job type

Full Time

Experience level

Lead

Salary

CA$110,000 - CA$135,000 per year

Degree requirement

No Education Requirement

Location requirements

RemoteCanada

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