Creative Director setting quality standards across Foundation’s AI - focused B2B content, design, video and advertising. Building creative systems, coaching makers and integrating AI workflows.
About the role
- Art Director advancing AI-powered advertising creative at StackAdapt, a programmatic marketing technology company. Developing generative AI workflows, visual concepts, and quality standards across creative and technical teams.
Responsibilities
- Establish and continually raise the creative quality bar for AI-generated advertising
- Apply deep creative expertise across concept development, visual storytelling, composition, lighting, movement, pacing, colour, editing, and sound
- Create high-quality concepts, prototypes, and reference work using emerging generative technologies
- Work hands-on with leading generative image and video technologies to design, test, and refine creative workflows, including prompting, model selection, reference techniques, and methods for improving quality and consistency
- Translate creative judgment and experimentation into reusable creative principles, frameworks, workflows, and best practices
- Develop standards and evaluation methods for assessing AI-generated creative quality, identifying recurring failure patterns, and recommending improvements
- Evaluate emerging AI models, tools, and creative technologies to determine where they can improve creative quality, efficiency, or unlock new creative possibilities
- Collaborate with Creative Strategy, Production, Product, Engineering, and Data Science teams
- Develop the AI capabilities of Creative Studio team members through coaching, knowledge sharing, documentation, and hands-on collaboration
- Identify new opportunities for AI to improve how advertising creative is conceived, produced, and evaluated
Requirements
- Significant professional experience in creative direction, art direction, filmmaking, cinematography, advertising, or a related creative discipline, with a strong portfolio of work
- Strong expertise in visual storytelling and filmmaking fundamentals, including composition, lighting, camera movement, pacing, editing, and narrative structure
- Hands-on experience producing high-quality creative with generative AI image and video technologies
- Experience developing sophisticated AI creative workflows; familiarity with node-based workflow environments such as ComfyUI, Weavy, or similar systems is strongly preferred
- Strong prompt engineering skills and an understanding of how prompting, reference inputs, model selection, and workflow design influence creative output
- Excellent creative judgment, with the ability to articulate why creative work succeeds or falls short and provide clear direction for improvement
- Experience developing AI-assisted creative workflows and an understanding of how prompting, model selection, references, and iteration influence creative output
- Strong systems thinking, with an ability to turn creative experimentation and intuition into repeatable approaches and best practices
- Comfort working autonomously, learning rapidly, and collaborating across creative and technical teams in a fast-changing environment
Benefits
- Highly competitive salary
- Retirement/ 401K/ Pension Savings globally
- Competitive Paid time off packages including birthday's off!
- Access to a comprehensive mental health care program
- Health benefits from day one of employment
- Work from home reimbursements
- Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
- Robust training and onboarding program
- Coverage and support of personal development initiatives (conferences, courses, books etc)
- Access to StackAdapt programmatic courses and certifications to support continuous learning
- An awesome parental leave program
- A friendly, welcoming, and supportive culture
- Our social and team events!
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