Business Development Consultant at Sun Life, helping Canadians achieve financial security through advisor recruitment, coaching, and practice growth. Supporting insurance and wealth sales, compliance, and district targets.
About the role
- Business Development Executive acquiring trade and hospitality accounts for One Kings Lane, a design-focused home furnishings brand. Building AI-enabled pipelines and closing recurring B2B revenue.
Responsibilities
- Identify, prospect, and close new B2B accounts among interior designers, design firms, hotels, and hospitality groups
- Build and manage a pipeline of larger accounts to drive repeat purchasing and long-term retention
- Conduct inbound and outbound calls directly with prospective trade and hospitality accounts
- Use AI tools for prospecting, list-building, messaging, and follow-up
- Implement and oversee AI-driven workflows to increase productivity and deal velocity
- Write prompts, validate AI outputs, and iterate based on results
- Own funnel metrics and pipeline health
- Improve CRM discipline, reporting consistency, and forecasting accuracy
- Build processes for lead routing, opportunity tracking, and follow-up
- Identify ways to shorten sales cycles and increase conversion
- Coordinate handoffs with the inbound/existing-accounts owner
- Partner with merchandising, operations, and vendor teams on inventory planning and special orders
- Report to the Director of Digital Merchandising & Strategy
Requirements
- 5–8 years of B2B sales or business development experience
- Ideally, exposure to trade, design, hospitality, or a related relationship-driven, high-touch sales environment
- Proven track record of sourcing and closing net-new accounts
- Ability to work independently and remotely
- Discipline to self-manage a pipeline without day-to-day oversight
- Familiarity or comfort using AI tools for prospecting and outreach workflows
- Strong phone and relationship-building skills
- Comfort serving as the primary point of contact and fielding calls directly with prospects
- Employment contingent on a background check, including verification of prior employment dates
- Mandatory in-person interview before an offer; candidates unable or unwilling to attend will be removed from consideration
Benefits
- Paid time off policies
- 401(k) match (US)
- Medical, dental, and vision coverage (US)
- Supplemental insurance policies (US)
- RRSP match (Canada)
- Medical, dental, and vision coverage (Canada)
- Supplemental benefit options (Canada)
- Employee discounts across the company’s portfolio of brands
- Flexible work arrangements
- AI-first skill-building and career development through integrating AI tools into sales processes
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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