Mobile Mortgage Specialist building a referral - driven mortgage business for TD Canada Trust, Canada’s personal and small - business banking provider. Developing clients through realtor, builder, and financial - planner referrals.
About the role
- Email & SMS Specialist owning lifecycle campaigns for Sur La Table, a culinary retail and e-commerce brand. Driving segmentation, testing, AI workflow improvements, and measurable customer engagement.
Responsibilities
- Own the end-to-end lifecycle of email and SMS campaigns, from calendaring and creative build through testing, deployment, and performance analysis
- Lead campaign creation including template creation, image slicing, creative placement, audience selection, QA, and deployment
- Partner with Brand Marketing, Creative, Merchandising, and Analytics/CRM teams on campaign execution and strategy
- Build and maintain the monthly email and SMS calendar
- Manage daily quality assurance with cross-functional stakeholders
- Monitor, analyze, and report on open rates, click-through rates, conversions, and trends
- Design and execute A/B tests on subject lines, copy, send times, and creative
- Lead adoption of AI tools for copy drafting, segmentation, QA, and reporting
- Pilot new tools to scale campaign workflows during high-volume periods while preserving brand voice
- Integrate customer insights and deepen audience segmentation expertise
- Ensure compliance with CAN-SPAM, CASL, GDPR, and other applicable regulations
- Stay current on email and SMS marketing trends, tools, and best practices
- Drive process improvements across teams
- Establish campaign calendar ownership, A/B testing cadences, and at least one AI-powered process within the first six months
Requirements
- Bachelor's degree or equivalent
- 1–3 years of hands-on email marketing experience
- Proven experience using generative AI tools or AI features within email/SMS platforms to improve productivity and results
- Strong analytical mindset with the ability to translate campaign data into actionable recommendations
- Familiarity with email marketing regulations (CAN-SPAM, CASL, GDPR)
- Excellent attention to detail and ability to manage multiple campaigns simultaneously
- Curiosity and willingness to experiment, paired with sound judgment about where human review and brand voice matter most
- Employment is contingent on a background check, including verification of prior employment dates
- Position is not open to and cannot be filled by a B.C. Resident
Benefits
- Paid time off policies
- RRSP match
- Medical coverage
- Dental coverage
- Vision coverage
- Supplemental benefit options
- Employee discounts across the portfolio of brands
- Cooking class perks
- Wellness events
- Recognition programs including monthly spotlights and Golden Whisk awards
Job title
Job type
Experience level
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