Paid media strategist guiding B2B companies’ campaign strategy across Google, LinkedIn, Meta, and Microsoft Ads. Leading senior client conversations and connecting ad spend to pipeline and revenue.
About the role
- National Campaign Manager leading Cuso International’s nationwide engagement campaign on international cooperation and aid. Driving audience growth, donor conversion, and sustainable funding through integrated communications and fundraising strategies.
Responsibilities
- Manage development of a multi-channel, multi-audience nationwide engagement campaign related to International Cooperation and Canada’s role
- Work with stakeholders to develop core messaging and thought leadership resources supported by research, sector best practice, and Cuso’s experience
- Develop and implement strategies to engage new individuals and organizations in online and in-person spaces
- Create a comprehensive campaign plan covering email marketing, digital engagement, earned and paid media, thought leadership events, campaign calendars, audience segmentation, messaging, lead generation, and donor conversion
- Oversee implementation, administration, budget, and accountability of the national visibility campaign
- Manage campaign expenditures and ensure alignment with goals
- Use data analytics tools to measure and analyze campaign performance
- Prepare regular management reports highlighting key performance indicators and improvement areas
- Mobilize, manage, and coordinate cross-departmental campaign team members, including senior staff and volunteers
- Edit and review campaign products for high-quality, engaging visual content
- Lead corporate, community, and leadership outreach events
- Monitor trends and developments in international cooperation, Canadian leadership, and the Government of Canada’s global strategy
Requirements
- Bachelor’s degree in marketing, communications, international development, non-profit management, business management, or a related field; equivalent working experience will also be considered
- Minimum of 3–5 years of experience leading multi-channel engagement and/or fundraising campaigns within the nonprofit sector
- Strong track record developing and implementing successful engagement and lead generation campaigns
- Strong, innovative, and inclusive management skills
- Ability to manage competing priorities in a fast-paced environment
- Excellent written and verbal communication in English
- Fluency in French and/or Spanish is desired
- Knowledge or experience with fundraising strategies, campaigns, and donor journeys is strongly recommended
- Strong understanding of digital marketing, including social media and email marketing
- Experience monitoring and evaluating digital analytics and determining strategic adjustments
- Excellent organizational and project management skills, with ability to manage multiple projects simultaneously
- Strong interpersonal skills and experience managing creative and collaborative teams
- Creative thinking with keen attention to detail and aesthetics
- Passion for international development and commitment to making a positive impact
- Experience with CRM tools such as Raisers Edge and Luminate Online, CMS tools, WordPress, or web content management systems is a strong asset
Benefits
- Not specified in the posting
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