Senior communications manager shaping CBC/Radio - Canada’s corporate content, editorial and social media strategy. Leading national campaigns, social channels and editorial teams for Canada’s public broadcaster.
About the role
- Content & Web Manager leading digital strategy and optimization for Westland's digital presence. Collaborating with cross-functional teams to enhance content experience and customer engagement.
Responsibilities
- Lead content and web strategy across Westland’s digital ecosystem, with accountability for website content, discoverability, engagement, and digital performance
- Own website content planning and optimization to support SEO, AEO, conversion performance, UX clarity, and customer intent
- Monitor and analyze website and content performance using GA4, Search Console, SEO platforms, and testing tools to identify optimization opportunities
- Use analytics and behavioural insights to identify friction points and improve user journeys, navigation, and conversion paths across digital properties
- Partner closely with digital, SEO, paid media, UX, analytics, and development teams to support acquisition and conversion goals
- Lead Westland’s thought leadership program, partnering with internal experts to develop blogs, white papers, and insight-driven content
- Ensure content and key web experiences are optimized for both traditional search and AI-driven answer environments
- Share performance insights and optimization recommendations with digital marketing leadership while helping build scalable content and web workflows
Requirements
- 5+ years of experience in digital content, web optimization, content strategy, or digital marketing
- Strong experience developing and optimizing website content in a performance-focused environment
- Deep understanding of SEO best practices, search intent, content structure, and emerging AEO considerations
- Experience using GA4, Google Search Console, and SEO platforms to guide decisions and optimization strategies
- Proven ability to improve website performance through content, UX recommendations, CRO thinking, and data-informed optimization
- Excellent writing, editing, briefing, and communication skills
- Experience collaborating cross-functionally with marketers, developers, designers, and business stakeholders
- Strategically minded while remaining highly hands-on in execution
Benefits
- A competitive annual short-term incentive program that enables employees to share in the rewards of the business and emphasizes the measures that are key to our success.
- Financial assistance is available for approved work-related training/development courses leading to certification, and programs that offer professional development, including seminars and conferences.
- An open, flexible and welcoming workplace
- Plenty of opportunities to grow and learn
- Autonomy to own your own success
- A total rewards program that takes care of your financial, physical, and mental health
- Amplifying Communities, a program to support causes that matter most to our employees
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