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vice-president

Dayforce is a cloud-based human capital management (HCM) platform originally developed by Ceridian. It provides enterprise-focused HR functionality including payroll, workforce management (time and attendance, scheduling), talent and performance management, benefits administration, and related workforce analytics — delivered as a single SaaS application for employers.

• Identify product white‑space opportunities through competitive analysis, distributor feedback, and market research
• Develop product concepts aligned to Bank/BD shelf requirements, including product type, crediting strategies, rider design, and features
• Build and present business cases to leadership to support prioritization and approval decisions
• Partner with Pricing to validate product concepts against profitability targets and competitive benchmarks
• Own all Bank/BD annuity and life solutions across the full product lifecycle, including ideation, active management, and sunset
• Partner with the Head of Product Development to ensure roadmap alignment with distribution strategy and organizational priorities
• Collaborate with Senior Product Development Business Analysts to translate concepts into PPOs and detailed business requirements across pricing, actuarial, operations, and technology
• Serve as the product expert, approving product specifications and rider documentation in partnership with Business Analysts
• Monitor post‑launch performance and drive enhancements or corrective actions as needed
• Partner closely with the IMO Channel Product Development AVP to maintain strategic cohesion across distribution channels
• Identify opportunities to leverage shared platforms, common builds, and filing efficiencies
• Align roadmap priorities to avoid duplication and maximize enterprise capacity
• Review all Bank/BD marketing materials and sales collateral for factual accuracy across product specifications, rates, riders, and disclosures
• Partner with Marketing to ensure materials clearly articulate competitive differentiation and product value
• Approve product guides, presentations, and illustrations prior to distribution and resolve discrepancies against filed specifications
• Represent Product Development across all implementation workstreams, including systems, illustration platforms, regulatory filings, and operational readiness
• Partner with Operations, Technology, and TPA providers to ensure accurate and timely product builds
• Lead UAT coordination and provide product sign‑off for system implementations
• Support training and readiness activities for distribution partners and internal stakeholders ahead of product launches

AVP, Bank and Broker Dealer Channel – Product Development

Lead product development for annuity and life solutions at a fast-growing insurance company. Oversee the entire product lifecycle from concept to launch in the Bank & Broker Dealer channel.

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AVP, Bank and Broker Dealer Channel – Product Development

Dayforce