Senior Programmatic Buyer managing and optimizing DSP campaigns for Dentsu Media clients. Developing media strategies, analyzing performance, and guiding integrated media teams.
Responsibilities
Coordinate programmatic strategy and oversee buying, campaign trafficking, and optimization
Recommend programmatic strategies and tactics to improve client media plan performance
Build, manage, and actively optimize programmatic campaigns across DSPs
Manage campaigns across mobile, display, video, OTT, CTV, and audio environments
Understand how data from various channels contributes to the overall customer journey
Identify, recommend, and set up programmatic deals with vendors and partners
Maintain relationships with key programmatic partners and stay current with industry developments
Monitor campaign performance metrics through reporting and analysis
Develop and present campaign analyses to clients
Keep the integrated media team informed about programmatic innovations and advancements
Requirements
4+ years of hands-on programmatic media experience
Expertise in one or more of DV360, Amazon DSP, and The Trade Desk
Ability to develop media plans and build tailored strategies for clients
Strong written and verbal communication skills in both French and English
Advanced English proficiency required
Strong attention to detail and excellent organizational skills
Ability to multitask and perform effectively in a fast-paced, high-pressure environment
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