AVP leading AI transformation, including fraud detection, for Manulife, a global financial services provider. Driving secure, governed Classical, Generative, and Agentic AI solutions across Corporate Functions.
About the role
- Search +AI Discovery Manager leading enterprise SEO, AI-search strategy, and client advisory for dentsu, a global integrated marketing agency. Mentoring North American SEO teams and shaping innovative search methodologies.
Responsibilities
- Define the strategy of assigned clients, taking into account their specific characteristics and establishing synergies between SEO and other marketing/communication actions
- Act as the strategic SEO lead for enterprise-level clients across North America and global markets
- Build trusted relationships with client stakeholders and serve as a long-term advisor
- Turn complex SEO and AI-driven search concepts into actionable, measurable recommendations
- Drive performance outcomes and tie SEO directly to business growth
- Lead, mentor, and coach SEO Specialists and Consultants across North America
- Provide structured feedback and support career development
- Contribute to recruitment, onboarding, and ongoing training
- Strengthen internal processes, documentation standards, and delivery frameworks
- Oversee execution across technical SEO, content, and authority-building initiatives
- Collaborate with Analytics, Paid Media, UX, and Development on integrated programs
- Track global SEO trends, search evolution, and AI/SGE advancements
- Contribute to new methodologies, tools, and innovation within the SEO practice
- Lead internal knowledge-sharing sessions and trainings
- Contribute ideas for thought leadership content
Requirements
- 5–7+ years of SEO experience, ideally within an agency or enterprise environment
- Strong hands-on expertise in technical SEO
- Experience with content strategy
- Experience with analytics platforms such as GA4, GSC, Adobe, and Looker Data Studio, or similar
- Hands-on experience adapting strategy for AI-driven search, generative engines, AI Overviews, LLM-based discovery, and agentic discovery
- Experience testing, measuring, or shipping against AI-driven search surfaces
- Proven experience presenting to clients and influencing senior stakeholders
- Strong project management skills, with ability to manage multiple clients, timelines, and priorities
- Experience leading or mentoring team members and supporting their growth
- Ability to collaborate with global teams and work across time zones
- Strategic and hands-on SEO capability
- Consultative mindset and confidence leading conversations with C-level and senior stakeholders
- Proactive, solution-oriented, and comfortable operating with autonomy
- Application must include one thing about AI-driven search tested or implemented in the last six months
Benefits
- Comprehensive health, dental, and vision benefits from day one
- RRSP matching
- Generous paid-time-off policy
- Paid time off between Christmas and New Year
- Optional hybrid access in major hubs (Toronto, Vancouver, Montreal)
- Collaboration with a global team of specialists across data, creative, media, and engineering
- Medical, dental, RRSP, paid time off, and/or other benefits available to permanent employees
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