Senior SEO strategist leading technical and strategic SEO for fast - growing B2B SaaS companies. Managing senior client relationships, organic growth, and AI - first search initiatives at Powered by Search.
About the role
- SEO Strategist developing content and search strategies for Directive Consulting’s B2B marketing clients. Managing campaigns, reporting, and client relationships remotely across Canada.
Responsibilities
- Create and manage custom client strategies and day-to-day client deliverables
- Develop holistic marketing strategies for Enterprise clients based on service-line expertise and business impact
- Implement SEO and content best practices to achieve NSMs
- Optimize and revise strategies using client goals, campaigns, historical performance, and project-phase information
- Work with the Associate Director to address strategy roadblocks and goal attainment issues
- Craft creative briefs and content campaigns using competitor and audience insights
- Set client goals using Google Analytics, CRM data, SEMRush, and Ahrefs reporting
- Obtain Associate Director approval before presenting goals to clients
- Manage strategy execution and project responsibilities using Asana
- Delegate and track tasks for Specialists, clients, and internal teams
- Partner with Project Managers to create, assign, and monitor tasks and due dates
- Collaborate with content writers and designers to deliver high-quality campaigns on time
- Serve as the primary interface between clients and internal teams
- Maintain client relationships and proactively communicate deliverable timelines, goal progress, roadblocks, opportunities, and account changes
- Communicate through Slack between bi-weekly meetings and send deliverables on a regular cadence
- Report client strategy progress through bi-weekly meetings, monthly reports, quarterly reports, and two bi-annual business review presentations
- Identify opportunities for upsells, cross-sells, service-line growth, increased budgets, and referrals
- Work virtually through Zoom, Slack, and other office productivity tools
Requirements
- Proven track record implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building
- Ability to analyze website traffic and SEO metrics using tools such as Google Analytics
- Strong client-facing communication skills and ability to own key stakeholder relationships
- Familiarity with Google Search Console, Google Analytics, SEMRush, Ahrefs, and Screaming Frog/crawling tools
- Proven organizational, project, and time management skills
- Genuine enthusiasm for digital marketing, SEO, and content
- Must have agency experience
- Must have B2B tech and/or SaaS experience
- Driven to stay ahead of industry trends, including learning how AI and automation can enhance marketing and operations
- Must currently reside in Canada
- Must be legally authorized to work in Canada
- Reliable internet access and a professional background
- Ability to remain stationary for extended periods and observe and interpret written and/or verbal communication
Benefits
- Medical, dental, vision, disability, and life insurance coverage for you and your family
- 100% employer-paid plan for you and 50% employer contribution for dependents
- Access to certified therapists through Spring Health
- Headspace membership
- Gympass
- Unlimited PTO with a 2-week minimum
- Paid company holidays
- Birthday off
- End of Year Recharge from December 24 to January 1
- Paid parental leave
- Traditional and Roth 401(k) with a 3% company match
- Annual bonus based on tenure
- Annual anniversary trip with peers and executive leadership
- Remote work from a home office
- Laptop computer (PC or Mac available)
Job title
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Experience level
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Degree requirement
No Education Requirement
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