Donorbox is a recurring donation platform that provides nonprofits with a better donation checkout process.
We aim to help nonprofits connect with their donors and volunteers more closely by building the best donor management system in the industry.
To encourage more donors to subscribe to recurring donations, we pioneered the donor-controlled recurring donation system.
Our system gives donors the ability to pause, increase, or decrease donation amounts at any time.

Donorbox

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product-marketing

Donorbox is a powerful fundraising platform designed to help organizations reach their fundraising goals by maximizing donations and enhancing donor management. The platform offers a range of tools including donation forms, crowdfunding, peer-to-peer campaigns, and membership management, all of which are integrated with advanced CRM features and powered by AI to streamline fundraising efforts. Donorbox supports both online and on-location fundraising, encourages quick and secure donations with its UltraSwift™ checkout, and provides detailed analytics and insights to optimize donor engagement. Trusted by over 80,000 organizations worldwide, Donorbox aims to boost donations and retain donors effectively, making it a leading choice for nonprofit fundraising initiatives.

Donorbox is a recurring donation platform that provides nonprofits with a better donation checkout process. We aim to help nonprofits connect with their donors and volunteers more closely by building the best donor management system in the industry. To encourage more donors to subscribe to recurring donations, we pioneered the donor-controlled recurring donation system. Our system gives donors the ability to pause, increase, or decrease donation amounts at any time.

• Build and lead the product marketing function at Donorbox
• Make product marketing a key driver of growth, conversion, and retention
• Own positioning and messaging across diverse nonprofit audiences
• Define Donorbox's Product-Led Growth strategy
• Partner with Product, Sales, Customer Success, and Marketing to bring launches to market
• Lead, mentor, and manage 1 direct report (Product Marketing Manager)
• Set clear team goals, priorities, and performance standards
• Build and formalize scalable PMM frameworks, playbooks, and standardized launch tiers
• Coordinate launch timelines, narrative integrity, and revenue goals across functions
• Identify sales enablement priorities that shorten deal cycles and improve retention
• Establish outcome-based KPIs for Product Marketing initiatives
• Track and report campaign and feature effectiveness to executive leadership
• Use product usage data, market performance metrics, and financial KPIs to validate messaging, pricing/packaging proposals, and GTM investments
• Own Donorbox's central Messaging House, value propositions, and competitive differentiation across B2B2C ICPs
• Build GTM assets including battlecards, objection-handling guides, pitch decks, and competitive tear-downs
• Serve as the primary voice of the market to Product Management and influence roadmap priorities
• Leverage competitive intelligence, win/loss analysis, and customer feedback to shape the product roadmap
• Synthesize behavioral data and macro-level intelligence into buyer personas, messaging strategies, and positioning frameworks
• Own competitive intelligence and monitoring

Head of Product Marketing

Head of Product Marketing leading positioning, PLG, and launches for Donorbox’s nonprofit fundraising platform. Managing PMM operations and cross-functional growth across Canada and the United States.

Donorbox

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Head of Product Marketing

Donorbox