Product marketing leader shaping SaaS positioning, launches, and sales enablement for Foundant’s social - good software portfolio. Driving client upgrades, expansion, and renewals through targeted campaigns.
About the role
- Head of Product Marketing leading positioning, PLG, and launches for Donorbox’s nonprofit fundraising platform. Managing PMM operations and cross-functional growth across Canada and the United States.
Responsibilities
- Build and lead the product marketing function at Donorbox
- Make product marketing a key driver of growth, conversion, and retention
- Own positioning and messaging across diverse nonprofit audiences
- Define Donorbox's Product-Led Growth strategy
- Partner with Product, Sales, Customer Success, and Marketing to bring launches to market
- Lead, mentor, and manage 1 direct report (Product Marketing Manager)
- Set clear team goals, priorities, and performance standards
- Build and formalize scalable PMM frameworks, playbooks, and standardized launch tiers
- Coordinate launch timelines, narrative integrity, and revenue goals across functions
- Identify sales enablement priorities that shorten deal cycles and improve retention
- Establish outcome-based KPIs for Product Marketing initiatives
- Track and report campaign and feature effectiveness to executive leadership
- Use product usage data, market performance metrics, and financial KPIs to validate messaging, pricing/packaging proposals, and GTM investments
- Own Donorbox's central Messaging House, value propositions, and competitive differentiation across B2B2C ICPs
- Build GTM assets including battlecards, objection-handling guides, pitch decks, and competitive tear-downs
- Serve as the primary voice of the market to Product Management and influence roadmap priorities
- Leverage competitive intelligence, win/loss analysis, and customer feedback to shape the product roadmap
- Synthesize behavioral data and macro-level intelligence into buyer personas, messaging strategies, and positioning frameworks
- Own competitive intelligence and monitoring
Requirements
- 7+ years of progressive experience in Product Marketing leadership in SaaS, B2B, or B2B2C environments
- Proven experience managing PMM team members and building scalable, standardized processes from the ground up
- Hands-on experience developing Product-Led Growth strategies for self-serve conversion, product adoption loops, and freemium/tiered growth tactics
- Exceptional analytical ability to use quantitative metrics, product usage data, and KPI tracking to evaluate campaign performance and present business cases to the leadership team
- Track record of defining clear performance metrics and consistently measuring the effectiveness of product marketing outcomes
- Strong track record of coordinating closely with Product, Sales, and CS to drive aligned commercial results
- Outstanding narrative and messaging capabilities across distinct ICPs
- Fully remote based in Canada or United States, with a preference for CT/ET time zones
- Background in Fintech, Philanthropy tech, Nonprofit tech, or specialized SaaS verticals
- Experience working across multi-segment / B2B2C customer bases
- Experience balancing product-led growth (PLG) with sales-assisted GTM for larger accounts
- Experience working across multiple geographies
Benefits
- Fully remote work from the comfort of your home
- Generous time off policy of 21 days (birthday included 🎉), 8 designated/floating holidays, 2 paid volunteer days, and 5 sick days (dependent on state)
- Employer-sponsored health insurance plan through TriNet, including medical (United Healthcare), dental, vision, and life
- 401(k) retirement plan via TriNet's partner, Empower, with an employer match of up to 4%
- Reimbursement package for home office expenses and professional development, up to $1.5k
- Eligibility for employee equity plan (stock options)
- Wellness program with fitness and mindfulness classes
- Love your work and our mission of serving nonprofits!
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