Field Marketing Manager building North American demand programs for ElevenLabs’ AI voice platforms. Driving enterprise pipeline across healthcare, financial services, telco, and retail.
About the role
- Senior Account-Based Marketing Manager growing Dropbox’s enterprise pipeline through personalized ABM campaigns. Partnering with Sales and Marketing to convert high-potential accounts.
Responsibilities
- Develop and execute integrated 1:1, 1:few, and 1:many ABM programs that engage priority accounts, reach key buying-group members, generate qualified meetings, and create or accelerate pipeline
- Design high-impact campaigns and bespoke experiences using personalized content, digital advertising, direct mail, events, executive engagement, custom landing pages, and coordinated Sales outreach
- Tailor messaging, offers, content, and experiences to specific accounts and buying roles using account fit, product usage, intent, engagement, industry context, and buyer insights
- Partner with Sales to identify priority accounts and stakeholders, establish shared investment criteria, understand account-specific challenges, and align teams around high-value opportunities
- Develop coordinated plays to open opportunities, expand customer relationships, advance active deals, and resolve changing account-priority misalignment
- Develop campaign hypotheses, test channels and creative approaches, analyze account engagement and pipeline results, and continuously optimize targeting, messaging, personalization, and investment
- Apply approved AI tools to account research, campaign development, personalization, analysis, and decision-making; validate outputs and mitigate risks
- Turn successful campaigns and experiments into repeatable frameworks, templates, measurement approaches, and playbooks for Sales and Marketing teams
- Recommend improvements to Dropbox’s ABM priorities, operating approach, and cross-functional ways of working
Requirements
- 6+ years of overall experience
- 4+ years of B2B marketing experience, including at least 2 years directly executing ABM programs for enterprise or high-value accounts
- Experience independently owning ABM programs in a complex B2B environment involving multiple buying-group members, cross-functional Sales coordination, multiple channels, and measurable pipeline outcomes
- Demonstrated experience independently launching coordinated campaigns across digital advertising, email, landing pages, content, direct mail, events, executive programs, and Sales outreach
- Excellent writing and editing skills, with experience developing high-converting landing pages, emails, ads, campaign messaging, or Sales-facing assets tailored to specific accounts and buyer audiences
- Excellent analytical ability, including interpreting account, campaign, intent, engagement, and pipeline data
- Experience partnering directly with Sales to select accounts, map buying groups, coordinate outreach, and execute programs tied to qualified meetings, pipeline creation, opportunity progression, or account expansion
- Experience forming campaign hypotheses, running structured tests, and applying learnings to improve targeting, messaging, personalization, channel mix, and campaign results
- Experience using generative AI to improve marketing workflows while rigorously validating outputs, identifying risks or limitations, protecting sensitive data, and maintaining accountability for final quality
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No Education Requirement
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