Marketing Specialist – AI and Automation

Posted 3 minutes ago

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About the role

  • Marketing Specialist advancing AI-powered content, automation, SEO, and analytics for EverCommerce’s EMHware and GoodTherapy healthcare platforms. Improving campaign performance and adoption across Canada.

Responsibilities

  • Leverage AI tools, including generative AI, content optimization AI, and automation assistants, to support content creation, deployment, and personalization
  • Evaluate emerging AI capabilities and recommend opportunities to improve performance, efficiency, and experimentation
  • Optimize AI-generated content for SEO, clarity, accessibility, and brand consistency
  • Build, manage, and optimize marketing automation workflows in HubSpot, including email automation and lead nurture flows
  • Implement A/B testing frameworks across paid, owned, and automated channels
  • Partner with cross-functional teams to deploy content across websites, social channels, email, and CRM
  • Plan and execute SEO strategies, including keyword research, on-page optimization, and technical SEO recommendations
  • Use AI-powered SEO tools to identify trends, gaps, and growth opportunities
  • Monitor search performance using Google Analytics, Search Console, and AI-enabled insight tools
  • Build and maintain real-time dashboards tracking marketing KPIs, funnel performance, and campaign outcomes
  • Translate complex data into insights and recommendations for decision-makers
  • Conduct experimentation analysis, attribution tracking, and audience segmentation using AI-supported analytics
  • Focus marketing efforts on the EMHware and GoodTherapy products

Requirements

  • 2–5 years of experience in digital marketing, automation, growth, analytics, or related fields
  • Hands-on experience with AI and automation tools (e.g., ChatGPT, Jasper, HubSpot AI, Zapier, content optimization AI, marketing automation platforms)
  • Strong knowledge of Google Analytics, Search Console, keyword research tools, and performance reporting
  • Experience building workflows in HubSpot or similar CRM/marketing automation tools
  • Strong analytical and problem-solving skills with enthusiasm for data-driven experimentation
  • Ability to translate data, AI insights, and automation outputs into clear, compelling action
  • Excellent communication, collaboration, and project-management skills
  • Curiosity, adaptability, and a growth mindset—thriving in fast-evolving AI-driven environments
  • Must be eligible to work without sponsorship

Benefits

  • Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
  • Robust wellness benefits, including an annual wellness stipend
  • 3 weeks of vacation to start
  • A paid volunteer day of your choosing
  • 2 floating holidays to celebrate anything of significance to you
  • Employee Stock Purchase Program
  • Registered Retirement Savings Plan (RRSP) with 4% company match

Job type

Full Time

Experience level

JuniorMid level

Salary

CA$65,000 - CA$70,000 per year

Degree requirement

No Education Requirement

Location requirements

RemoteCanada

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