Marketing Specialist advancing AI-powered content, automation, SEO, and analytics for EverCommerce’s EMHware and GoodTherapy healthcare platforms. Improving campaign performance and adoption across Canada.
Responsibilities
Leverage AI tools, including generative AI, content optimization AI, and automation assistants, to support content creation, deployment, and personalization
Evaluate emerging AI capabilities and recommend opportunities to improve performance, efficiency, and experimentation
Optimize AI-generated content for SEO, clarity, accessibility, and brand consistency
Build, manage, and optimize marketing automation workflows in HubSpot, including email automation and lead nurture flows
Implement A/B testing frameworks across paid, owned, and automated channels
Partner with cross-functional teams to deploy content across websites, social channels, email, and CRM
Plan and execute SEO strategies, including keyword research, on-page optimization, and technical SEO recommendations
Use AI-powered SEO tools to identify trends, gaps, and growth opportunities
Monitor search performance using Google Analytics, Search Console, and AI-enabled insight tools
Build and maintain real-time dashboards tracking marketing KPIs, funnel performance, and campaign outcomes
Translate complex data into insights and recommendations for decision-makers
Conduct experimentation analysis, attribution tracking, and audience segmentation using AI-supported analytics
Focus marketing efforts on the EMHware and GoodTherapy products
Requirements
2–5 years of experience in digital marketing, automation, growth, analytics, or related fields
Hands-on experience with AI and automation tools (e.g., ChatGPT, Jasper, HubSpot AI, Zapier, content optimization AI, marketing automation platforms)
Strong knowledge of Google Analytics, Search Console, keyword research tools, and performance reporting
Experience building workflows in HubSpot or similar CRM/marketing automation tools
Strong analytical and problem-solving skills with enthusiasm for data-driven experimentation
Ability to translate data, AI insights, and automation outputs into clear, compelling action
Excellent communication, collaboration, and project-management skills
Curiosity, adaptability, and a growth mindset—thriving in fast-evolving AI-driven environments
Must be eligible to work without sponsorship
Benefits
Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Robust wellness benefits, including an annual wellness stipend
3 weeks of vacation to start
A paid volunteer day of your choosing
2 floating holidays to celebrate anything of significance to you
Employee Stock Purchase Program
Registered Retirement Savings Plan (RRSP) with 4% company match
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