Customer Success Operations Specialist enabling customer - facing teams at Cardata, which automates vehicle reimbursement programs. Creating training, communications and resources that drive product adoption.
About the role
- CRM Manager optimizing fan engagement campaigns for a global sports organization. Building personalized email, SMS, and push journeys through testing, analytics, and automation.
Responsibilities
- Drive product, contact, and creative strategies to develop and implement large-scale CRM campaigns using machine learning, predictive modeling, and personalized content
- Manage and execute the marketing campaign process from initial request submission to deployment, focusing on outbound channels such as email, SMS, and push
- Perform audience segmentation and execution
- QA touchpoints, personalization elements, and dynamic content
- Build and deploy campaigns
- Design and implement A/B and multivariate tests to improve fan strategies and conversion rates
- Optimize lifecycle CRM campaigns such as onboarding and reactivation using insights, analytics, and automation tools to increase fan LTV
- Extract key insights and learnings for future optimization and template efficiency
- Collaborate with internal stakeholders, partners, and vendors to develop campaign strategies meeting performance targets
Requirements
- Bachelor’s degree
- At least 5 years of CRM Marketing or Marketing Automation related work experience
- Technical and production responsibilities across Adobe platform (AEP, AJO, CJA)
- Experience with Email Service Providers; Epsilon PCM preferred
- Experience with Personalization Tools; Movable Ink preferred
- Experience with SMS Platforms; Attentive preferred
- HTML editing and working knowledge to make edits to templates
- Deep understanding of channel KPIs, A/B testing, metrics, and reporting
- Proficiency in Photoshop
- Ability to work independently and as a team player
- Strong communication skills
- Strong project and time management skills with high standards of accuracy and organization
- Ability to work with a fast-paced production schedule and fluctuating workload
- Proven ability to collaborate and manage dependencies on team members supporting campaign launches
- Passion for innovation and solving difficult challenges
Benefits
- Bonus
- Incentives
- Remote work from home
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