Customer Success Manager retaining and expanding enterprise accounts for Dispatch’s field - service SaaS platform. Driving renewals, executive relationships, and product expansion.
About the role
- CRM Marketing Specialist driving personalized email, SMS, and push campaigns for an international sports league. Optimizing fan journeys through segmentation, testing, analytics, and automation.
Responsibilities
- Drive product, contact, and creative strategies for large-scale CRM campaigns using machine learning, predictive modeling, and personalized content
- Manage and execute the marketing campaign process from request submission through deployment, focusing on email, SMS, and push channels
- Perform audience segmentation and execution
- QA touchpoints, personalization elements, and dynamic content
- Build and deploy campaigns
- Design and implement A/B and multivariate tests to improve fan strategies and conversion rates
- Optimize lifecycle CRM campaigns, including onboarding and reactivation, using insights, analytics, and automation tools to increase fan LTV
- Extract insights and learnings for future optimization and template efficiency
- Collaborate with internal stakeholders, partners, and vendors to develop campaign strategies that meet performance targets
Requirements
- Bachelor’s degree with at least 3-5 years of similar or relevant work experience
- Experience with CRM tools, including Epsilon PeopleCloud Messaging, Movable Ink, and Attentive preferred
- Working knowledge of enterprise-level marketing automation platforms, including Adobe AEP, AJO, CJA, Campaign, Marketo, or SFMC
- HTML editing and working knowledge required to make template edits
- Deep understanding of channel KPIs, A/B testing, metrics, and reporting
- Bilingual proficiency in English and Spanish required
- Proficiency in Photoshop
- Ability to work independently and as a team player
- Strong communication skills
- Strong project and time management skills, with high standards of accuracy and organization
- Ability to work in a fast-paced production schedule with fluctuating workload
- Ability to collaborate and manage dependencies with team members supporting campaign launches
- Passion for innovation and solving difficult challenges
- Passion for sports is a plus
Benefits
- Work from home
- Employees are required to work 40 hours per week
- Potential to work more than 40 hours per week and/or weekends
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