Automation Engineer Co - op improving Manulife’s financial - services processes through workflow automation. Building low - code solutions, dashboards, and integrations for digital transformation initiatives.
About the role
- Marketing Automation Developer creating complex campaigns & journeys in Braze for sports analytics team. Driving customer engagement through email, push, and in-app messages.
Responsibilities
- Build and optimize multi‑channel Braze campaigns and automated journeys using Canvas & Liquid logic.
- Develop responsive, scalable email and message templates using HTML/CSS & dynamic personalization.
- Manage customer attributes, events, and segmentation to support precise targeting & lifecycle programs.
- Troubleshoot and resolve issues related to Liquid logic, data integration, and message rendering.
- Analyze campaign performance and apply insights to improve personalization and segmentation.
- Collaborate with lifecycle marketing, product, and engineering teams to support campaign execution.
Requirements
- 5 plus years of experience in email or lifecycle marketing development.
- Hands-on experience with Braze or similar platforms (e.g., Eloqua, Adobe).
- Experience with Braze features like Canvas, Connected Content, and Custom Attributes.
- Proficiency in Liquid templating language and dynamic content logic.
- Strong HTML/CSS skills and experience with responsive design.
- Familiarity with customer data structures, segmentation, and personalization strategies.
- Knowledge of JSON, REST APIs, and integrating external data sources.
- Ability to analyze campaign performance and iterate on template logic.
- Strong communication and project management skills.
Benefits
- Employee Life
- Dependent Life
- AD&D
- Employee Health Coverage
- Dental
- Long Term Disability
- RRSP Retirement Plan
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