SEO Strategist driving organic growth and client strategy for Powered by Search, a B2B SaaS marketing agency. Leading senior client conversations, technical SEO, analytics, and AI - enhanced search initiatives worldwide.
About the role
- SEO content marketer owning organic search strategy for Feathery’s AI workflow platform for financial services. Writing and optimizing content to increase rankings, traffic, and pipeline.
Responsibilities
- Own Feathery’s SEO content strategy across wealth management and insurance
- Identify topics, keywords, and buyer intents worth ranking for
- Research, write, and publish pillar pages, solution and use-case pages, comparison content, and blog posts
- Optimize existing pages and site structure to grow rankings, organic traffic, and conversion
- Partner with product, design, and go-to-market teams to ground content in customer workflows and turn traffic into pipeline
- Track rankings, traffic, and pipeline performance and use results to refine strategy
- Help shape Feathery’s presence in AI-driven and answer-based search
Requirements
- 3+ years of experience in SEO and content marketing, ideally for a B2B SaaS, fintech, or financial services audience
- Strong writing ability, including explaining technical or regulated subject matter clearly and credibly
- Understanding of modern SEO end-to-end: keyword and intent research, on-page optimization, content structure, internal linking, and technical fundamentals
- Comfortable using Ahrefs, Semrush, Google Search Console, and analytics platforms
- Data-driven decision-making
- Ability to take a topic from research to a published, ranking page without heavy oversight
- Direct financial-services writing experience or familiarity with AI-driven and answer-based search is a bonus
- Hands-on Webflow experience is a bonus
Benefits
- Competitive compensation and equity
- Health, dental, and vision coverage
- Unlimited PTO
- Downtown Toronto office location
- Office snacks and lunches
- A supportive, low-ego team that values ownership and growth
- Company offsite to connect and recharge
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Degree requirement
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