Senior SEM Manager leading B2B paid search strategy, optimization, and client growth for Marketbridge’s go - to - market consultancy. Managing campaigns, budgets, analytics, and SEM team development.
About the role
- Senior SEO specialist leading SEO, ASO and AI search growth for established international brands. Owning strategy, implementation, client relationships and measurable organic performance.
Responsibilities
- Lead organic growth strategy across multiple client accounts
- Develop and deliver SEO, ASO and AI search plans
- Prioritize opportunities based on growth potential, effort and urgency
- Take technical SEO work from diagnosis through implementation and validation
- Improve crawlability, indexing, rendering, site performance and structured data
- Protect organic visibility through website launches and migrations
- Test new approaches and use results to guide decisions
- Manage app store optimization across Apple App Store and Google Play
- Develop content plans and briefs connecting audience needs, search opportunities and conversion goals
- Guide writers and specialists on content quality, on-page SEO and internal linking
- Build links and brand mentions through editorial outreach, digital PR and partnerships
- Guide YouTube topics, titles, descriptions, thumbnails and playlists
- Develop and test AI search strategies and monitor brand mentions and citations
- Lead client conversations with recommendations, progress updates and next steps
- Coordinate delivery with internal specialists and client teams
- Measure qualified traffic, app installs, engagement and conversions
- Investigate performance changes and explain findings
- Use AI tools to support analysis and workflows while checking outputs for accuracy
- Potentially lead the organic growth business unit
Requirements
- At least five years of hands-on SEO experience
- Strong technical SEO skills across crawling, indexing, canonicals, redirects, rendering, structured data and site performance
- Ability to inspect HTML, implement CMS changes, brief developers and validate deployed fixes
- Hands-on ASO experience across Apple App Store and Google Play
- Practical experience assessing AI search visibility and testing improvements to content and discoverability
- Confidence using Google Search Console, GA4, crawling tools, SEO research platforms and app store analytics
- Experience developing content strategies and briefs, with sound editorial judgment and ability to guide specialist contributors
- Experience with YouTube optimization and interpreting discovery, click-through and audience retention data
- Confidence leading client discussions and explaining technical issues
- Strong judgment managing priorities across accounts and coordinating work with a distributed team
- Recent examples of personally delivered work, including changes made, testing methods and results
- Agency experience managing multiple client accounts (nice to have)
- Experience with international or multilingual websites and apps, large content libraries, ecommerce or subscription businesses (nice to have)
- Experience securing earned links, guest posts and content syndication partnerships (nice to have)
- Skills in server log analysis, scripting or workflow automation (nice to have)
- Experience leading a team or business unit alongside hands-on delivery (nice to have)
Benefits
- Fully remote work model
- Collaboration with colleagues across Canada, the US, Europe and Asia
- Inclusive recruitment practices
- Accommodation available at any stage of the hiring process
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