Product marketing leader shaping SaaS positioning, launches, and sales enablement for Foundant’s social - good software portfolio. Driving client upgrades, expansion, and renewals through targeted campaigns.
About the role
- Geotab product marketing manager driving SaaS portfolio growth and adoption across Canada. Leading go-to-market strategy, product positioning, launches, sales enablement, and a team of marketing managers.
Responsibilities
- Lead the product marketing team in telling compelling product stories and oversee product positioning and messaging frameworks
- Build the holistic product marketing roadmap with leadership and align it with business priorities
- Establish and track team Key Performance Areas and develop growth strategies
- Shape and advance Geotab’s Product Marketing craft through scalable processes and standards
- Evaluate and manage third-party tools and platforms for the Product Marketing function
- Ensure collaboration with Product Managers to understand product features and tailor messaging and documentation for individual and sales teams
- Build relationships with Product, Engineering, Sales, and Marketing teams and represent Product Marketing in cross-functional leadership discussions
- Partner with Sales Enablement leadership on training programs and sales tools
- Lead, coach, mentor, and develop Product Marketing Managers, including talent management, performance management, resource planning, professional development, performance reviews, and HR activities
- Drive product, sales, and marketing KPAs through impactful product marketing deliverables
- Ensure adoption of new-release features and functionality
- Monitor and report on pipeline and lead-generation goals
Requirements
- 10+ years of work experience, ideally in Product Marketing in SaaS
- 3–5 years in a supervisory role
- Post-Secondary Diploma/Degree specialization in Engineering, Business/Marketing, Computer Science, or a related field highly valued
- Ability to analyze market trends, customer needs, and competitive landscapes
- Solid understanding of product development and marketing principles
- Experience developing sales tools and training programs
- Strong analytical skills and ability to make data-driven decisions
- Deep understanding of customer needs and ability to translate them into product marketing strategies
- Experience coaching, managing, and developing team members
- Ability to establish and optimize product marketing processes and standards
- Expertise in competitive analysis and product differentiation strategies
- Strong ability to build and maintain relationships with customers, partners, and industry influencers
- Reliable internet connection with at least 50mb DL/10mb UL when working from home
- Proof of eligibility to work and ability to pass a background check
Benefits
- Flex working arrangements
- Home office reimbursement program
- Baby bonus & parental leave top up program
- Online learning and networking opportunities
- Electric vehicle purchase incentive program
- Competitive medical and dental benefits
- Retirement savings program
- Online social events, chat rooms and gatherings
- Work-life balance
- Flexible hybrid working model
- Cloud-based applications, collaboration tools and asynchronous working
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