Cision Director optimizing Salesforce, CPQ, CRM consolidation, and GTM operations. Leading global sales support, automation, data governance, and change management for a communications intelligence company.
About the role
- Senior Product Marketing Manager driving SaaS adoption for Geotab’s connected transportation platform. Shaping product positioning, launches, customer insights, content, and sales enablement across Canada.
Responsibilities
- Tell the product story clearly and compellingly to differentiate Geotab’s products
- Build the holistic product marketing roadmap and align it with business priorities
- Define team KPAs and growth goals
- Bring product stories to life with marketing teams
- Shape the Product Marketing craft, processes, standards, and go-to-market coordination
- Explore or manage third-party tools and platforms for the PMM function
- Mentor junior PMM and organizational team members
- Develop customer insights, personas, competitive intelligence, industry trends, and channel expertise
- Develop analyst relations strategies, briefing content, and messaging
- Collaborate with Product Managers to represent the product voice and tailor messaging and documentation
- Work with Product Managers, Engineering, Sales, and Marketing on product marketing execution
- Develop content strategies and create or support white papers, case studies, blog posts, slide decks, sales tools, ROI calculators, and webinars
- Attend webinars, trade shows, and customer forums to drive engagement and adoption
- Establish customer feedback loops and translate insights into product roadmap improvements
- Advance product, sales, and marketing KPAs through messaging and content
- Support feature and release adoption and monitor pipeline and lead generation goals
- Manage the product marketing budget to maximize ROI
- Collaborate with Sales Enablement on training programs and sales tools
Requirements
- 8+ years of work experience, ideally in Product Marketing in SaaS
- Post-secondary diploma/degree in Engineering, Business/Marketing, Computer Science, or a related field highly valued
- Strong analytical and problem-solving skills
- Ability to contribute to product marketing strategy and roadmap development
- Ability to analyze market trends, customer needs, and competitive landscapes
- Ability to interpret data and make data-driven decisions
- Ability to manage multiple projects, deadlines, and deliverables
- Ability to adapt to changing priorities and market conditions
- Deep understanding of customer needs and translating them into product marketing strategies
- Experience mentoring and guiding junior team members
- Ability to establish and optimize product marketing processes and standards
- Expertise in competitive analysis and product differentiation strategies
- Ability to build and maintain relationships with customers, partners, and industry influencers
- Reliable home internet connection with at least 50mb DL/10mb UL
- Proof of eligibility to work and ability to pass a background check
Benefits
- Flex working arrangements
- Home office reimbursement program
- Baby bonus & parental leave top up program
- Online learning and networking opportunities
- Electric vehicle purchase incentive program
- Competitive medical and dental benefits
- Retirement savings program
- Flexible hybrid working model
- Online social events, chat rooms and gatherings
- Benefits offered to full-time permanent employees only
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