Regional channel sales manager driving Jabra audio-video partner growth across Canada. Expanding reseller and integrator relationships, pipeline, market share, and partner performance.
Responsibilities
Cultivate and expand strategic relationships with channel partners, resellers, and AV systems integrators across the territory
Partner with distribution to target high-growth potential partners and expand existing partner relationships
Align Jabra’s goals with partner business plans, focusing on growth, training, and enablement
Develop and execute a regional sales strategy to outperform revenue objectives, capture market share, and elevate Jabra’s competitive position
Oversee demand generation activities and pipeline growth through joint marketing campaigns and sales initiatives
Educate and certify channel partners on Jabra’s partner programs, product portfolio, value proposition, and industry trends
Provide ongoing support and resources to enhance partner performance and proficiency
Identify market opportunities, competitive landscape insights, and trends in the audio and video space
Partner cross-functionally with internal stakeholders to align market opportunities, customer requirements, and channel priorities with Jabra’s commercial strategy
Partner with channel marketing to determine investment strategy and messaging for partners around Jabra initiatives
Support DMR and distribution partner events, field requests, and ad hoc channel initiatives
Track and analyze partner performance metrics
Provide Jabra leadership with visibility into regional performance, risks, growth opportunities, and strategic actions
Requirements
5+ years of success selling audio and video solutions within the partner community in the assigned territory
Minimum of 5 years of sales experience working for a vendor/manufacturer in audio, video, or related technology industries
Significant experience in a channel sales role within the assigned territory
Demonstrated success leading channel growth strategies, converting relationships into revenue, and delivering measurable business impact
Must reside within the assigned geographic territory
Deep understanding of regional market dynamics and the current partner landscape
Established relationships with key channel partners, resellers, AV integrators, and distributors
Executive-level communication, negotiation, and presentation skills
Proficiency in CRM tools, sales forecasting, and pipeline management
Ability to travel as needed within the territory and at industry events
Highly collaborative, self-directed, and accountable
Bachelor’s degree in business, sales, marketing, or a related field is desirable
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