Product Marketing Manager leading go - to - market, product launches, and adoption programs for Clio’s legal AI SaaS platform. Driving customer engagement through data - led messaging, campaigns, and market insights.
About the role
- Head of Growth & Product Marketing shaping customer strategy, positioning, acquisition, and launches for RYSE smart-home hardware. Driving profitable growth across DTC, Amazon, retail, B2B, affiliate, and creator channels.
Responsibilities
- Lead market research across existing and new product categories
- Identify attractive customer segments across DTC, B2B, retail, commercial, and other channels
- Conduct customer interviews, surveys, competitive research, pricing research, and market analysis
- Develop customer personas and jobs-to-be-done
- Identify customer pain points that can translate into new products or features
- Analyze competing products, positioning, pricing, reviews, and customer feedback
- Validate new product concepts before significant engineering resources are committed
- Define target customers, value propositions, positioning, and messaging for each product
- Work with engineering and design to establish product requirements based on customer and market needs
- Influence product roadmaps using customer research, commercial opportunity, and competitive analysis
- Develop pricing, packaging, and go-to-market strategies
- Determine feature inclusion, bundling, and prioritization
- Develop channel strategies across DTC, Amazon, retail, B2B, dealers, affiliates, and other channels
- Evaluate distribution-model economics and opportunities
- Identify partnerships and distribution opportunities
- Own customer acquisition strategy across paid and organic channels
- Develop and manage campaigns across Meta, Google, YouTube, TikTok, and other platforms
- Build affiliate and creator marketing programs
- Develop offers, bundles, promotions, and pricing strategies to improve conversion
- Analyze CAC, ROAS, contribution margin, LTV, conversion rates, and payback periods
- Allocate marketing budgets based on performance and commercial opportunity
- Build attribution and reporting systems
- Develop customer-benefit messaging from technical product features
- Lead creative strategy across advertising, product pages, landing pages, email, video, and other channels
- Direct hooks, headlines, offers, scripts, and campaign concepts
- Work with designers, creators, agencies, and internal teams on advertising creative
- Build creative testing processes
- Test messaging, offers, landing pages, pricing, and funnels
- Improve conversion across the DTC customer journey
- Collaborate with the CEO, engineers, designers, sales team, and external partners
- Make decisions with imperfect information, test ideas quickly, measure results, and adjust direction based on data
- Align marketing, product, engineering, design, and sales around customer strategy
- Drive measurable revenue and contribution margin
Requirements
- 5–10+ years of experience in growth marketing, product marketing, eCommerce, or consumer technology
- Proven experience launching, positioning, and scaling products
- Strong background in market research, customer segmentation, pricing, and go-to-market strategy
- Experience working cross-functionally with product, engineering, design, and sales teams
- Hands-on experience with DTC customer acquisition, paid social, paid search, and conversion optimization
- Strong understanding of CAC, ROAS, LTV, contribution margin, and channel economics
- Experience developing messaging, creative strategy, and performance advertising
- Experience with affiliate, creator, retail, Amazon, or B2B channels
- Strong analytical skills with a performance and revenue-driven mindset
- Startup experience and willingness to stay hands-on
- Experience in hardware, consumer electronics, smart home, or connected devices is a strong advantage
Benefits
- Full health and dental benefits
- Remote & in-office work (minimum 2x per week), and flexible hours
- Large degree of autonomy over schedule
- Potential for Stock Options
- Growth in a start-up, with the potential to develop to a senior leadership role
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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