AI Creative Strategist building avatar - driven organic supplement content across social accounts. Developing direct - response creative systems for Impact Clients’ education and software businesses.
About the role
- Creative Strategist for high-growth beauty brand focusing on scaling paid media performance creative across various platforms. Collaborating with teams to drive profitable growth through innovative strategies.
Responsibilities
- Join a high-growth beauty brand as Creative Strategist, Paid Media, where you'll own and scale performance creative across paid social and video channels.
- You'll be responsible for building systems, not just ads, and turning insights into repeatable creative winners.
- Working closely with media buyers, editors, designers, and growth leaders, you'll develop, test, and scale creative that drives profitable growth.
- The position offers real ownership and impact while building a best-in-class performance creative engine.
- Own creative strategy for paid acquisition across Meta, TikTok, YouTube, and emerging channels to drive profitable growth.
- Develop creative concepts, hooks, angles, and messaging frameworks rooted in customer psychology and performance data.
- Build and maintain creative testing roadmaps that identify what to test, why it matters, and how winners scale.
- Translate performance insights into actionable creative direction by analyzing CPA, CTR, hook rate, and hold rate metrics.
- Establish internal creative systems including briefs, naming conventions, testing frameworks, and documentation to support scalable growth.
Requirements
- 3–7 years of performance marketing creative experience within direct-to-consumer (DTC) brand environments.
- Proven ability to develop performance-driven ads that scale profitably across Meta, TikTok, and YouTube.
- Strong quantitative and data literacy skills, with the ability to analyze key metrics such as CPA, CTR, hook rate, thumb-stop rate, and hold rate.
- Hands-on experience using Meta Ads Manager and TikTok Ads Manager; familiarity with Google/YouTube Ads platforms preferred.
- Strong understanding of direct response marketing principles, including building effective hooks and offers, addressing objections, creating urgency, and incorporating social proof.
- Strong communication and leadership skills to guide and collaborate with creative teams (video editors, designers, and content creators).
- Comfortable operating in fast-paced, high-growth marketing environments with a proactive and organized approach to creative strategy.
- Experience analyzing competitive advertising landscapes and identifying creative opportunities across digital platforms.
- Advanced storytelling skills optimized for mobile-first, fast-scrolling digital audiences.
- Proficiency with creative analytics tools such as Triple Whale, Northbeam, Google Analytics, and/or native platform reporting tools.
Benefits
- Access to a $200k+ perk marketplace with instant discounts on 150+ services
- Access up to 50% of approved earnings before payday (no credit checks or fees)
- On-time, in-currency pay
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