Performance Creative Strategist creating AI - forward direct - response ads for Pearl West’s health, wellness, and pet consumer brands. Driving concepts, testing roadmaps, briefs, and spend - winning creative.
About the role
- Senior Creative Strategist responsible for leading performance creative strategy in a remote creative team. Collaborating with clients to deliver high-impact messaging and concepts.
Responsibilities
- Lead the creative strategy and messaging across multiple paid social accounts — from brief through execution.
- Conduct performance driven research, and continuously optimize messaging and briefing based on data from the ad platforms & competitor monitoring.
- Develop high-converting creative concepts grounded in consumer insight and platform behavior.
- Write (and guide) strong copy and frameworks that influence perception and drive performance.
- Collaborate across design, editing, and media buying to ensure end-to-end creative alignment.
- Mentor and support junior creatives, helping them elevate execution and develop strategic thinking.
- Present creative ideas and directions to clients and internal teams with clarity and conviction.
- Translate performance data and qualitative feedback into actionable creative improvements.
- Stay ahead of emerging trends, cultural shifts, and creative formats that move the needle.
Requirements
- Exceptional writing ability, ideally in short-form, digital-first content with a portfolio that shows the same.
- A strategic and creative mindset — equal parts intuitive and data-informed.
- Deep understanding of consumer behavior, platform algorithms, and brand storytelling.
- A track record of developing performance-first creative that drives real business results and a knack for interpreting performance data to inform creative pivots.
- Confident leadership and communication skills, with the ability to inspire creative teams.
- Passion for mentoring and uplifting others — and making the work better together.
- Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something.
- Fluency in written and spoken English is required.
- A strong portfolio that showcases your thinking, copywriting, and performance creativity across short-form and visual-first content.
- Comfort with interpreting performance data to inform creative pivots.
- Experience collaborating across teams and disciplines in a fast-paced environment.
Benefits
- Unlimited Time Off & Sick Days
- Flexible hours
- Fully remote (with the possibility to work from anywhere)
- High opportunity for growth!
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