Digital Content Coordinator managing University of Alberta web pages, CMS support, and responsive design. Improving SEO, accessibility, performance, and user experience across university content.
About the role
- Content Engineer creating B2B technology assets for Intercept, an award-winning marketing agency. Designing human-led AI workflows, prompts, and quality systems for enterprise clients.
Responsibilities
- Create clear, compelling, well-structured content for complex B2B technology audiences
- Translate technical, strategic, and product information into accessible narratives supporting brand positioning, audience engagement, and buyer decision-making
- Write and edit eBooks, whitepapers, reports, guides, case studies, blogs, infographics, landing page copy, campaign copy, and enablement content
- Adapt tone, depth, and structure across audiences, formats, channels, and customer-journey stages
- Use LLMs and AI tools for research, outlining, drafting, editing, content repurposing, claim validation, and versioning
- Develop prompts, reusable instructions, prompt patterns, and workflow templates
- Critically test AI-generated outputs and identify gaps in accuracy, structure, tone, source use, and strategic alignment
- Refine AI-assisted drafts into polished, client-ready content
- Help define where AI should accelerate work and where human thinking must lead
- Build repeatable content workflows and document source requirements, prompt inputs, review steps, QA criteria, and output expectations
- Organize client knowledge, brand guidance, messaging rules, editorial standards, and recurring feedback
- Conduct research, validate claims, and synthesize input from subject matter experts, client materials, stakeholder interviews, external sources, and AI-assisted research tools
- Identify key themes, proof points, audience tensions, and messaging opportunities
- Review content for clarity, flow, logic, tone, accuracy, and brand fit
- Build QA checklists and editorial review standards for AI-supported workflows
- Experiment with new tools, workflows, and prompting techniques
- Bring forward ideas to improve Content team processes
- Train and enable teammates on AI-supported workflows
- Contribute to Intercept’s Human + AI content operating model
Requirements
- Strong background in copywriting, editing, content strategy, editorial development, or technical content
- Experience writing for B2B, technology, SaaS, enterprise, partner, or complex business audiences
- Strong command of structure, narrative, clarity, tone, and audience relevance
- Hands-on experience with LLMs or AI writing tools such as ChatGPT, Claude, Copilot, Jasper, or similar platforms
- Demonstrated curiosity about prompting, AI-assisted editing, workflow design, and emerging content tools
- Strong editorial judgment and comfort challenging weak AI-generated outputs
- High attention to detail around accuracy, claims, brand voice, and source integrity
- Ability to collaborate across content, strategy, creative, accounts, production, and technology teams
- Comfort working in a fast-moving environment with evolving tools, workflows, and expectations
- Familiarity with Microsoft 365, SharePoint, Monday.com, or similar workflow tools
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