Business Data Analyst optimizing client operations, simulations, and KPIs for RideCo’s cloud - based on - demand transit platform. Supporting transit agencies and fleet operators across service launches and continuous improvement.
About the role
- Senior Analytics Analyst advancing GEO/AEO, marketing measurement and data solutions. Supporting Intercept’s B2B technology clients through AI-driven analysis, dashboards and technical projects.
Responsibilities
- Lead GEO/AEO analysis to assess brand visibility, citations and answer quality across AI search platforms
- Benchmark competitors and turn findings into prioritized content and discoverability recommendations
- Analyze campaign, website, audience and business performance to identify trends, investigate drivers and recommend actions
- Use LLMs and AI tools to research, analyze data, write queries and automate workflows
- Help build the internal data warehouse by gathering requirements, mapping source data, developing SQL transformations and reusable reporting tables, and validating outputs
- Combine data from marketing platforms, CRM systems and internal tools
- Support data ingestion and refresh workflows, troubleshoot discrepancies and automate recurring data preparation and reporting
- Define consistent metrics and document data sources, transformations and assumptions
- Build quality checks for accuracy, completeness and freshness while following access and privacy practices
- Build and maintain dashboards, reports and presentations for clients and internal teams
- Translate business questions into useful views and explain findings to non-technical stakeholders
- Design measurement plans and experiments, including repeatable GEO/AEO benchmarks
- Manage small client engagements from kickoff through delivery, including scope, deadlines, status meetings and recommendations
- Manage co-op students by onboarding, assigning briefs, reviewing work and providing coaching and feedback
- Deliver small technical projects using Python and AI coding tools, including scripts, integrations, prototypes and internal tools; test, debug, document and validate results
Requirements
- 2–4 years of experience in analytics, business intelligence, marketing measurement or a related data role
- Agency or consulting experience is an asset
- Strong practical skills using LLMs and AI tools
- Strong SQL and Excel skills
- Familiarity with relational databases and data modelling
- Experience building clear dashboards in a BI tool
- Familiarity with SEO, marketing measurement and AI search
- Practical GEO/AEO project experience is an asset
- Demonstrated ability to use AI coding tools to deliver working scripts, automations or technical projects
- Ability to understand, test, debug and maintain code
- Ability to manage a small client project, present findings clearly and coordinate contributors
- Experience mentoring or reviewing the work of co-ops, interns or junior colleagues
- Strong Python skills for data cleaning, analysis, automation and API integrations
- Data pipeline and cloud warehouse experience is an asset
- Sound judgment about data quality
- Strong written and verbal English
- Ability to work across analytics, strategy, content and technology teams
- B2B technology experience and French language skills are assets
Benefits
- Fully remote workplace
- Certified Great Place to Work
- Collaborative and innovative work environment
Job title
Job type
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Degree requirement
No Education Requirement
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