Fullstack Developer criando landing pages, integrações e tracking para campanhas de performance da IPmedia, startup de encontros online. Foco em conversão, velocidade, CRO e escala.
Responsibilities
Create and iterate on landing pages and microsites for paid traffic campaigns (Meta Ads, Google Ads, TikTok Ads)
Develop high-performance interfaces using HTML, CSS, and JavaScript
Build integrations and automations between marketing tools (APIs, webhooks, Zapier, Airtable, or similar tools)
Use no-code/low-code tools to accelerate builds
Implement tracking and conversion measurement (Google Tag Manager, pixels, custom events)
Ensure performance, Core Web Vitals, technical SEO, and GEO
Collaborate directly with media buyers and the marketing team to optimize campaigns
Ensure pages and funnels comply with Meta and Google advertising policies
Create and support CRO experiments, including A/B testing, heatmaps, and conversion analysis
Version code and collaborate using Git/GitHub
Requirements
Experience creating landing pages for performance marketing campaigns
Proficiency in HTML, CSS, and JavaScript
Experience with no-code/low-code tools (Lovable, Webflow, Unbounce, or similar tools)
Experience with marketing tracking (GTM, pixels, conversion events)
Solid knowledge of technical GEO (semantic structuring, optimization for generative engines, and data retrieval and organization for AI)
Understanding of acquisition funnels and marketing metrics
Knowledge of Meta and Google Ads policies
Ability to iterate quickly based on data
Use of Git for version control (simple branches, commits, and pull requests)
Benefits
The freedom to work from anywhere in the world or from the comfort of your own home
Training courses and learning opportunities
A collaborative and innovative environment
Cutting-edge development and infrastructure technologies
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