About the role

Director leading customer marketing for Keyfactor’s machine identity and cryptography security platform. Driving adoption, retention, expansion, advocacy, and customer insight programs.

Responsibilities

Define and lead Keyfactor's customer marketing strategy across adoption, retention, expansion, and advocacy, building a connected program calendar.
Drive awareness and adoption across the installed base in partnership with Customer Success and Product Marketing.
Build renewal and expansion programs with Revenue Marketing, Sales, and Customer Success, including cross-sell campaigns based on product whitespace and adoption signals.
Own the customer advocacy and referral engine, including references, case studies, customer speakers, reviews, and referral programs.
Lead and develop the community manager and connect community engagement to retention and expansion outcomes.
Own the customer advisory board and executive engagement programs, including recruiting, agendas, and follow-through.
Set the customer experience strategy for Keyfactor Connect and Keyfactor Tech Days with Field Marketing, Events, and Brand.
Channel customer insight to Product and contribute structured input to roadmap and go-to-market discussions.
Establish measurement for adoption, retention, expansion, advocacy, and community engagement.
Lead, develop, and grow the customer marketing and community team.

8+ years in B2B enterprise marketing, with significant leadership of customer marketing, lifecycle, advocacy, or community programs.
Proven success building retention and expansion programs in a sales-led enterprise motion, with clear measurement of revenue impact.
Experience standing up or running customer advisory boards, executive engagement programs, or flagship customer events.
Track record building advocacy, reference, and referral programs that supply sales, marketing, and analyst relations.
Strong command of CRM and marketing automation data, with the ability to segment an installed base, run campaigns against it, and measure what happened.
Experience leading and developing marketing teams, and partnering closely with Customer Success, Sales, Product, and Marketing.
Strong written, verbal, and presentation skills, with the ability to communicate effectively across customer, field, and executive audiences.
Experience in cybersecurity or enterprise infrastructure software is a significant advantage.
Applicants must be legally authorized to work in the United States or Canada.

Second Fridays (a company-wide day off on the second Friday of every month minus November and December due to the Holiday schedule). Please note that this benefit is subject to change.
Comprehensive benefit coverage globally.
Paid Parental Leave is available to new parents. Structure varies based on regional/government requirements. In regions where government-paid leave doesn’t exist, like in the U.S., the company offers generous paid parental leave, along with comprehensive adoption and fertility support.
Competitive time off globally.
Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
The Keyfactor Alliance Program to support DEIB efforts.
Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
Monthly Talent development and Cross Functional meetings to support professional development.
Regular All Hands meetings – followed by group gatherings.