Growth Marketing Manager driving ARR for Keyfactor, a trust-infrastructure provider for AI and machines. Building PLG Test Drive and enterprise ABM demand-generation programs.
Responsibilities
Drive ARR through enterprise named account campaign execution and product-led growth via Keyfactor’s Test Drive program
Own demand generation programs end-to-end, including planning, execution, optimization, and reporting
Build and scale the PLG growth motion and systematic growth loops driving user acquisition, activation, and conversion to pipeline
Design and deliver multi-channel digital marketing programs for prospects within the Named Account Model
Partner with Field Marketing, SDR, and Sales to support personalized ABM activations for priority accounts
Analyze performance daily/weekly and produce insights, actionable next steps, and KPI dashboards tied to engagement, funnel metrics, opportunity ARR, and revenue
Run continuous experiments to improve engagement rates, pipeline quality, and sales impact
Collaborate with Performance Marketing, Marketing Operations, Web, Content, Field, Customer, Brand, Product Marketing, SDR, and Sales teams
Deploy AI and automation across campaign ideation, planning, content and creative development, deployment, and optimization
Champion AI and automation best practices across the team
Requirements
2–4+ years of experience in growth marketing or demand generation
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