Director growing ABC Fitness partnerships, marketplace monetization, and revenue diversification. Building scalable growth programs for a global fitness software provider.
About the role
- Growth Marketing Manager driving ARR for Keyfactor, a trust-infrastructure provider for AI and machines. Building PLG Test Drive and enterprise ABM demand-generation programs.
Responsibilities
- Drive ARR through enterprise named account campaign execution and product-led growth via Keyfactor’s Test Drive program
- Own demand generation programs end-to-end, including planning, execution, optimization, and reporting
- Build and scale the PLG growth motion and systematic growth loops driving user acquisition, activation, and conversion to pipeline
- Design and deliver multi-channel digital marketing programs for prospects within the Named Account Model
- Partner with Field Marketing, SDR, and Sales to support personalized ABM activations for priority accounts
- Analyze performance daily/weekly and produce insights, actionable next steps, and KPI dashboards tied to engagement, funnel metrics, opportunity ARR, and revenue
- Run continuous experiments to improve engagement rates, pipeline quality, and sales impact
- Collaborate with Performance Marketing, Marketing Operations, Web, Content, Field, Customer, Brand, Product Marketing, SDR, and Sales teams
- Deploy AI and automation across campaign ideation, planning, content and creative development, deployment, and optimization
- Champion AI and automation best practices across the team
Requirements
- 2–4+ years of experience in growth marketing or demand generation
- Demonstrated experience running PLG programs or self-serve trial/freemium motions alongside enterprise campaign execution
- Hands-on experience in Enterprise B2B Growth and ABM
- Fluency in advanced segmentation and dynamic campaign orchestration using firmographic and behavioral data and signals
- High data fluency and experience with multi-touch attribution models and marketing analytics tools such as Dreamdata and DOMO
- SQL or BI experience is a plus
- Demonstrated use of AI and automation in omnichannel marketing workflows
- Proficiency with HubSpot, Salesforce, and ABM tools
- Strong project management skills and ability to manage multiple high-priority programs simultaneously
- Prior cybersecurity, SaaS, or enterprise technology experience preferred
Benefits
- Second Fridays (a company-wide day off on the second Friday of every month minus November and December due to the Holiday schedule; subject to change)
- Comprehensive benefit coverage globally
- Paid parental leave
- Comprehensive adoption and fertility support
- Competitive time off globally
- Wellbeing resources
- Wellness allowance
- Mindfulness app free membership
- Wellness Wednesdays
- Global Volunteer Day
- Company non-profit matching
- 3 volunteer days off
- Monthly Talent development and Cross Functional meetings to support professional development
- Regular All Hands meetings followed by group gatherings
Job title
Job type
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Degree requirement
No Education Requirement
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