Art Director creating impactful campaigns and visual systems for brands at LPi Group. Collaborating across teams to elevate brand engagement and consumer responses.
About the role
- Principal Art Director at Keywords Studios, leading visual identity for various games across North America. Collaborating closely with studios to innovate and execute compelling artistic visions.
Responsibilities
- Define and champion compelling visual directions that align with product vision, audience expectations, and market opportunities across genres, platforms, and art styles.
- Establish artistic pillars, visual identities, and style frameworks that guide environments, characters, UI, VFX, lighting, and overall player-facing presentation.
- Translate creative goals into clear, inspiring visual direction that aligns stakeholders and creates strong first impressions with clients and partners.
- Ensure visual consistency, quality, and cohesion across projects while balancing creative ambition with production and technical realities.
- Act as a key creative contributor in client engagements, pitches, workshops, and business development initiatives across North America.
- Partner with the Regional Creative Director and Business Development teams to create compelling visual targets, mood boards, and pitch materials that win new opportunities.
- Develop visual explorations, style frames, and presentation materials that clearly communicate artistic vision and production potential.
- Present and articulate visual direction to clients, stakeholders, and internal teams with clarity, confidence, and conviction.
- Collaborate with studios across Canada, the United States, and Mexico to elevate visual quality and execution across all engagements.
- Guide and supervise art production across projects in Keywords Create.
- Provide consultative direction across concept art, environment art, character art, UI, lighting, VFX, and visual development disciplines.
- Ensure visual direction is clearly documented, scalable, and executable by internal and external production teams.
- Establish and reinforce visual standards, style guides, and review processes that strengthen consistency across the region.
- Identify visual and production risks early and guide teams toward strong, achievable solutions.
- Leverage AI-powered image generation and visualization tools to accelerate mood boards, concept exploration, style development, and pre-visualization during pitch and early discovery phases.
- Integrate emerging tools and workflows to improve speed, quality, and efficiency in visual development.
- Champion responsible use of AI while maintaining strong artistic authorship, taste, and quality standards.
- Stay ahead of industry trends, artistic movements, real-time rendering advancements, and evolving player expectations.
Requirements
- 10+ years of experience in game development, including senior Art Director, Principal Artist, Associate Art Director, or equivalent visual leadership roles.
- Proven success defining and delivering visual direction for commercially successful games across PC & console (mobile and other formats like VR are a plus).
- Exceptional visual literacy across environments, characters, UI, lighting, VFX, and world-building.
- Ability to adapt across a wide range of visual styles, from stylized and genre-driven aesthetics to high-fidelity, realistic experiences.
- Strong understanding of modern art production pipelines, real-time rendering technologies, and game development workflows.
- Demonstrated ability to translate creative vision into scalable visual frameworks executable by distributed teams and external partners.
- Exceptional communication, storytelling, and presentation skills, with experience pitching visual concepts to clients and stakeholders.
- Proven ability to influence and align multidisciplinary teams across studios and cultures without direct management responsibility.
- Experience developing style guides, visual bibles, and look-development documentation that support production execution.
- Familiarity with industry-standard tools and workflows, including modern engines and AI-assisted creative tools.
- Passion for artistic excellence, innovation, and creating memorable visual experiences that define player perception.
Benefits
- Comprehensive benefits package that covers Dental Care, Health Care (including out of country coverage), Vision Care, Long Term Disability, Physio, Massage etc.
- Generous leave policies including 4 weeks paid vacation (plus 1 week over the Holiday Season), unlimited sick leave and 2 paid personal days and 1 paid volunteer day. We also provide parental leave top-up and an Employee and Family Assistance Plan that offer 24/7 free and confidential help with your physical and mental health.
- RRSP Matching.
- A dynamic and supportive team environment with a range of experience and an amazing culture
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