Art Director creating impactful campaigns and visual systems for brands at LPi Group. Collaborating across teams to elevate brand engagement and consumer responses.
KS
Principal Design Director – Keywords Americas, Creative Centre of Excellence
Posted 14 hours ago
About the role
- Principal Design Director leading innovative gameplay systems and creative strategy at Keywords Studios. Collaborating with top studios in North America to elevate game design and player engagement.
Responsibilities
- Design Strategy & Systems Architecture: Partner with the Regional Creative Director to translate product vision into compelling gameplay systems, economies, progression models, and player experiences.
- Pitch Leadership & Client Engagement: Partner with Business Development and creative leadership to concept, document, and pitch innovative gameplay systems to major publishers and partners.
- Regional Studio Collaboration & Discipline Supervision: Collaborate with studios across Canada, the United States, and Mexico to elevate gameplay design quality and execution.
- Live Service & Player Engagement: Drive best practices for retention, progression, monetization, seasonal content, and ongoing player engagement systems.
- Design Innovation & AI Enablement: Leverage AI-powered tools to accelerate system design, economy simulation, balancing analysis, content planning, and rapid prototyping.
Requirements
- 10+ years of experience in game design, including leadership roles such as Design Director, Game Director, Lead Designer, Principal Designer, or equivalent.
- Proven success designing and shipping commercially successful games across PC & console (mobile and other formats like VR are a plus).
- Deep expertise in gameplay systems, core loops, progression design, economies, level design, retention, engagement, and monetization.
- Strong understanding of both premium and free-to-play design philosophies, player psychology, and live-service ecosystems.
- Demonstrated ability to translate high-level creative vision into structured, scalable, and technically feasible gameplay systems.
- Hands-on experience creating design documentation, feature specs, prototypes, and system frameworks.
- Strong understanding of behavioral design, player psychology, and data-informed decision-making.
- Exceptional communication and collaboration skills, with the ability to influence multidisciplinary teams without direct management responsibility.
- Experience working across multiple projects, teams, or studios in complex, fast-paced environments.
- Familiarity with modern game engines, production pipelines, and development methodologies.
- Experience leveraging AI tools and workflows for simulation, balancing, prototyping, and design exploration.
- Passion for elevating game design through craft, innovation, and systemic thinking.
Benefits
- Comprehensive benefits package that covers Dental Care, Health Care (including out of country coverage), Vision Care, Long Term Disability, Physio, Massage etc.
- Generous leave policies including 4 weeks paid vacation (plus 1 week over the Holiday Season), unlimited sick leave and 2 paid personal days and 1 paid volunteer day. We also provide parental leave top-up and an Employee and Family Assistance Plan that offer 24/7 free and confidential help with your physical and mental health.
- RRSP Matching.
- A dynamic and supportive team environment with a range of experience and an amazing culture
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