Business Development Representative generating qualified leads for Liferaft’s threat intelligence platform.
Qualifying prospects and booking Account Executive meetings through targeted outreach.
Responsibilities
Qualify leads from marketing campaigns as sales opportunities
Contact potential clients from named account lists through LinkedIn, phone calls, and emails
Present the product to potential clients using provided guides and scripts
Qualify clients and identify those ready for demos and meetings with Account Executives
Collaborate with the marketing team to develop campaign ideas and generate targeted leads
Schedule meetings or calls between prospective clients and Account Executives
Meet regularly with assigned Account Executives to understand and support prospecting strategy
Deliver weekly, monthly, and quarterly performance reports
Stay current on products, services, competitors, and business development tools and techniques
Report to the Director, Marketing
Requirements
Proven work experience as a Business Development Representative, Sales Account Executive, or similar role
Hands-on proficiency with diverse sales techniques, including cold calling
Track record of achieving sales quotas
Familiarity with CRM software, preferably Salesforce
Familiarity with marketing automation software, preferably HubSpot
Comfortable navigating MS Excel
Understanding of sales performance metrics
Excellent communication and negotiation skills
Benefits
Competitive compensation plan
Flexible PTO – Our team is encouraged to take a minimum of 15 days/year with no cap beyond
Hybrid workplace with flexible working hours
Health & Dental Benefits (Medavie Blue Cross)
80% employer paid benefits
Orthodontic coverage for minor dependents
Comprehensive mental health coverage, up to $3,000 per year, available for employees and dependents
Free access to EAP, Greenshield and a variety of physical and mental health services via wellness platform
$750 Yearly Lifestyle Subsidy
Monthly cell phone reimbursement
Monthly parking reimbursement
Company-sponsored social events and team-building activities
Strong culture of employee recognition
Monthly peer-nominated “Cheers” awards with gift card draws
Quarterly Performance Awards recognizing exceptional impact, collaboration, and innovation
Diversity, Equity & Inclusion Committee
Authentic, engaged team, who value work life balance
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