Senior Product Marketing Manager leading go - to - market strategy for Benevity’s social - impact technology platform. Coaching product marketers and aligning Product, Sales, and Marketing.
About the role
- Product marketing manager driving release collateral, enablement, and adoption for Loopio's proposal software. Building AI-powered automation and supporting product positioning, launches, and customer research.
Responsibilities
- Own the process, timing, and coordination of customer-facing release collateral, including release notes, demo videos, demo scripts, and help/training content
- Track product team shipments and work backward from ship dates to ensure collateral is delivered on time
- Run and support Loopio's go-to-market enablement cadence
- Brief support, sales, and customer success teams on releases, changes, positioning, and demos
- Set and maintain quality standards for release collateral
- Design and measure customer awareness and adoption after releases
- Partner with mission team leads and product marketing to maintain consistent messaging and positioning
- Build and maintain internal agents and lightweight automation for release processes
- Contribute to positioning and messaging for Loopio product areas
- Build and maintain sales enablement materials, including battlecards, competitive FAQs, and objection-handling content
- Partner with customer marketing on proof points, case studies, and reference stories
- Support buyer and customer research through interviews, surveys, and win/loss input
- Support launch planning and go-to-market execution for larger initiatives
- Contribute to webinars, blog posts, sales decks, and other campaign content
- Monitor the competitive landscape and incorporate insights into marketing materials
Requirements
- 2 to 4 years of experience in product marketing, marketing, or a related go-to-market role, ideally in B2B SaaS
- Strong writing and editorial judgment
- Ability to turn technical feature detail into clear, customer-ready narratives
- Experience coordinating writers, marketers, and video/demo creators
- Working familiarity with positioning, messaging, and launch planning
- Experience using Claude, Claude Cowork, Claude Code, or similar AI tools to build workflows, automations, or agents
- Organized and detail-oriented
- Judgment to identify process gaps versus one-off exceptions
- Ability to operate across many teams without formal authority
- Legally authorized to work in Canada without employer sponsorship
- Must be based within 300 km of Toronto or Vancouver, or willing to relocate to one of these hubs
- Ability to collaborate across UK, India, and North America time zones
Benefits
- Equity eligibility
- Professional mastery allowance for learning and development
- Health and wellness benefits starting day one
- MacBook laptop
- Monthly phone and internet subsidy
- Work-from-home budget
- Flexible remote-first work environment
- Flexible co-working locations in Ontario and British Columbia
- Ongoing feedback and regular 1-on-1s using Lattice
- Townhalls, AMAs, and quarterly celebrations
- Employee Resource Groups
- Award-winning workplace
- Equal opportunity and inclusive workplace
- Interview accommodations available
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Product marketing manager positioning Acumatica’s cloud ERP for small businesses outgrowing QuickBooks. Developing industry - specific messaging, campaigns, demos, and customer - centered content.
GTM and CS operations engineer unifying pipeline, customer success, and delivery systems. Automating revenue operations for gaiia’s telecom operating system.
VP leading Sun Life Global Investments’ Canadian investment product strategy, marketing and partnerships. Driving growth across mutual funds, ETFs, annuities, GICs and institutional solutions.
Product Marketing Manager shaping Feathery’s positioning, launches, and sales enablement. Supporting adoption of workflow automation for insurance and wealth management companies.
Dropbox GTM Readiness Manager operationalizing product launches, pricing, and commercial changes for its cloud file collaboration platform. Coordinating cross - functional readiness across Product, Sales, Finance, Legal, and Technology.
Product Marketing Manager owning positioning, messaging, and sales enablement for Voltus’s C&I distributed energy solutions. Translating complex DER offerings into narratives that drive customer acquisition and retention.
Global Product Marketing Manager shaping Cook Medical’s aortic marketing strategy, positioning, and launches. Partnering with product, sales, and global teams across markets.
VP of Go - To - Market leading sales and marketing for Nylas, whose APIs power email, calendar, and contact features in applications. Building a repeatable enterprise GTM engine.
Senior Manager leading mutual fund and ETF product marketing for Sun Life Global Investments’ Retail channel. Developing launches, positioning, collateral, and go - to - market strategies.