Digital Content Coordinator managing University of Alberta web pages, CMS support, and responsive design. Improving SEO, accessibility, performance, and user experience across university content.
About the role
- Senior Content Marketing Manager leading B2B SaaS content strategy for Loopio’s RFP response software. Driving research, production, distribution, and measurable pipeline impact.
Responsibilities
- Lead the team creating content for current and future Loopio customers
- Drive content strategy to engage the target audience and impact business results
- Manage content strategy, production, and execution across formats including short-form video and quarterly original-research projects
- Partner with Growth, Product, Sales, Customer Success, and People teams
- Provide strategic guidance on content formats and topics to protect Loopio’s thought-leadership reputation
- Scale Loopio’s market presence across paid and owned channels
- Manage freelancer, industry, and agency relationships
- Track, analyze, and report on web traffic, conversions, pipeline, and closed-won revenue
- Create and distribute content supporting marketing strategies and company growth goals
Requirements
- 5-8 years of experience building effective content strategies in a B2B setting
- Portfolio demonstrating writing, copyediting, and creative production
- Strong understanding of content’s role in a B2B SaaS buyer’s journey
- Leadership, management, and teaching experience
- Ability to give direction and receive feedback from internal and external stakeholders
- Experience producing and promoting content across a variety of channels
- Experience crafting case studies, pitching conference presentations, producing webinar content, and brainstorming social posts
- Strong project management skills for long-term strategic initiatives and complex projects
- In-depth experience measuring content team performance using Google Analytics and Search Console
- Candidates must reside in the applicable hub regions; valid Canadian work permits/SIN are required for work in Canada, and Loopio does not offer sponsorship
Benefits
- Equity eligibility
- Flexible work arrangements and remote-first workplace
- Flexible co-working locations in Downtown Toronto and Vancouver
- Ongoing feedback and regular 1-on-1s
- Dedicated professional mastery allowance
- Health and wellness benefits starting day 1
- MacBook laptop
- Monthly phone and internet subsidy
- Work-from-home budget
- Supportive remote-first culture with opportunities for connection
- Townhalls, AMA sessions, and quarterly celebrations
- Four active Employee Resource Groups
- Award-winning workplace
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