Product marketing leader shaping SaaS positioning, launches, and sales enablement for Foundant’s social - good software portfolio. Driving client upgrades, expansion, and renewals through targeted campaigns.
About the role
- Product Marketing Manager owning positioning, launches, pricing, and sales enablement for Lone Wolf’s real estate software portfolio. Translating AI capabilities and market intelligence into adoption and revenue.
Responsibilities
- Own a segment of the Lone Wolf portfolio from end to end
- Drive positioning, product launches, pricing strategy, and core sales content
- Keep product messaging aligned with the broader Lone Wolf narrative
- Translate AI capabilities into practical value for real estate professionals
- Maintain competitive intelligence and incorporate it into positioning
- Serve as internal subject matter expert for the product line and target buyers
- Lead go-to-market launches from market segmentation through sales readiness
- Execute pilot programs to test positioning and pricing
- Track launch impact against pipeline, adoption, and revenue
- Recommend pricing and packaging within the portfolio framework
- Partner with Demand Generation on pipeline and product adoption campaigns
- Build sales enablement materials, training, webinars, battle cards, objection-handling guides, and competitive positioning strategies
- Collaborate with Customer Success on account expansion and retention resources
- Partner with Demo Engineering on technical demonstrations
- Conduct customer interviews and win/loss analysis
- Analyze market trends and product usage data to inform roadmap priorities
- Own product marketing content including one-pagers, pitch decks, web copy, and case studies
- Direct content partners and collaborate with product management on translating the technical roadmap into market language
Requirements
- 4 to 7 years of product marketing experience fully owning a product or product line
- Working knowledge of residential real estate, proptech, or adjacent industries
- Proven success building positioning and messaging that the sales team actually uses in the field
- Track record of leading successful launches through cross-functional influence and alignment
- Demonstrated ability to use data and metrics to track performance and influence business decisions
- Daily proficiency using AI tools to accelerate research and content creation
- Exceptional and highly direct writing skills
- Ability to move fast and deliver results with limited direction
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