Digital Marketing Manager leading email, affiliate, paid, and cross - channel strategy for High Tide’s cannabis and e - commerce brands. Driving revenue growth, performance optimization, and team direction.
MM
Associate Digital Marketing Manager – 18-Month Contract
Posted last week
About the role
- Associate Digital Marketing Manager supporting website updates, SEO, analytics, and digital campaigns. Helping Canadian investment firm strengthen its digital presence and AI search strategy.
Responsibilities
- Maintain and update website content, including uploading documents and managing digital assets
- Implement formatting changes and small updates to ensure accuracy, accessibility, and consistency with brand standards
- Build and modify landing pages for campaigns, events, and other initiatives
- Conduct regular quality assurance checks to confirm site functionality, responsiveness, and overall performance
- Own digital search performance across organic SEO and paid channels
- Update metadata and enhance on-page content; support paid search campaigns
- Partner with the AI team to build the emerging AI / Answer Engine Optimization strategy
- Own web data reporting and analytics using tools such as Google Analytics
- Monitor website performance, user behavior, and engagement trends
- Translate analytics insights into website recommendations and updates with the Director, Digital & Design
- Provide regular digital reporting to stakeholders, highlighting trends, wins, and optimization opportunities
- Work cross-functionally with design, content, and marketing automation teams to support digital campaign execution
- Coordinate timelines and deliverables using project management tools like Asana
- Contribute to marketing initiatives with a focus on efficiency, execution, and attention to detail
- Report to the Director, Digital & Design
- Provide coverage for a maternity leave on an 18-month contract
Requirements
- Post-secondary education in Marketing, Communications, Digital Media, or a related field
- 2–4 years of experience in digital marketing, website management, or a related area
- Strong attention to detail and a methodical approach to organization and execution
- Familiarity with basic front-end web tasks such as formatting and content editing within a content management system
- Working knowledge of HTML and CMS platforms; experience with Contentful is an asset
- Solid understanding of SEO best practices, with hands-on experience in organic and paid search; familiarity with platforms like Google Ads is an asset
- Experience with web analytics tools like Google Analytics, including reporting and translating data into actionable insights
- Exposure to marketing automation platforms such as HubSpot is considered an asset
- Experience using project management platforms such as Asana
- A collaborative mindset, with a proactive and adaptable approach to working across teams
Benefits
- Variable compensation, including participation in the Company’s discretionary bonus program
- Corporate fitness reimbursement and discounts
- VersaFi memberships (formerly Women in Capital Markets)
- Picton investment counseling and portfolio management services
- Volunteer and charitable donation matching
- Maternity and parental leave top-up
- Recognition awards
- Semi-annual performance bonuses
- Generous annual vacation entitlement (minimum of 15 days per year)
- Training and development reimbursement
- Extensive health and dental benefits
- Healthcare spending account
- Flexible environment
- Clear path for career growth
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