Digital Marketing Manager leading email, affiliate, paid, and cross - channel strategy for High Tide’s cannabis and e - commerce brands. Driving revenue growth, performance optimization, and team direction.
MM
Senior Marketing Manager, Digital Enablement – 18 Months Contract
Posted last month
About the role
- Senior Marketing Manager leading Salesforce Marketing Cloud, Allego, and automated email journeys at Canadian investment manager PICTON Investments. Improving personalization, campaign performance, and digital marketing efficiency.
Responsibilities
- Lead and evolve digital marketing capabilities, focusing on Salesforce Marketing Cloud, the broader Salesforce ecosystem, and Allego
- Develop, execute, and optimize email marketing strategies and automated customer journeys for Retail, Institutional, and Wealthtech audiences
- Create targeted, personalized campaigns that drive engagement and business outcomes
- Manage segmentation, A/B testing, personalization, and campaign optimization
- Monitor and report on campaign performance and provide actionable recommendations
- Serve as primary business owner for Salesforce Marketing Cloud and Allego
- Partner with Sales Operations and Technology teams to enhance marketing automation and Salesforce ecosystem integrations
- Manage Allego content and support user adoption through best practices and training
- Identify opportunities to leverage AI for marketing workflows, personalization, content creation, and reporting
- Partner with Marketing, Sales, Sales Operations, and external vendors to deliver scalable digital marketing initiatives
- Improve processes through automation, analytics, and emerging technologies
Requirements
- 5–7 years of experience in digital marketing, marketing automation, or email marketing
- Hands-on experience with Salesforce Marketing Cloud and the broader Salesforce ecosystem is required
- Experience managing Allego or a similar sales enablement platform
- Ability to manage segmentation, A/B testing, personalization, and campaign optimization
- Experience developing and optimizing automated email journeys
- Ability to identify and implement AI-powered marketing solutions
- Ability to partner with Marketing, Sales, Sales Operations, Technology teams, and external vendors
- Canadian experience is not required
- Must be able to work in a hybrid role based in Toronto, Ontario
Benefits
- Competitive total rewards
- Performance-based bonuses
- Opportunity for top performers to participate in the equity ownership program over time
- Full benefits package
- Profit sharing
- Health and wellness coverage
- Life and disability insurance
- Paid time off and holidays
- Learning and development programs
- Corporate fitness reimbursement and discounts
- VersaFi memberships (formerly Women in Capital Markets)
- PICTON Investment Counseling and portfolio management services
- Volunteer and charitable donation matching
- Maternity and parental leave top-up
- Recognition awards
- Semi-annual performance bonuses
- Generous annual vacation entitlement (minimum of 15 days per year)
- Training and development reimbursement
- Extensive health and dental benefits
- Healthcare spending account
- Flexible environment
- Clear path for career growth
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