Paid media strategist guiding B2B companies’ campaign strategy across Google, LinkedIn, Meta, and Microsoft Ads. Leading senior client conversations and connecting ad spend to pipeline and revenue.
About the role
- Senior Marketing Campaign Manager at Fable driving demand generation through integrated campaigns. Collaborating across teams to ensure accessibility initiatives are a priority for organizations.
Responsibilities
- Build integrated demand generation campaigns using events, digital marketing, outbound, content, and customer advocacy.
- Collaborate with Sales to develop creative account-based plays that engage both executive buyers and end users.
- Coordinate campaign execution across channels and measure performance against pipeline goals.
- Continuously test and optimize campaigns based on engagement and revenue outcomes.
- Own Fable's event marketing plan and execution, including conferences, customer events, executive dinners, webinars, and community experiences.
- Lead event planning, logistics, sponsorships, budgets, vendors, and on-site execution.
- Partner with Sales to develop pre-event outreach, meeting strategies, and account engagement plans for events.
- Represent Fable at events, engaging prospects, customers, and partners.
- Lead post-event follow-up, reporting, and campaign optimization to maximize pipeline impact and ROI.
Requirements
- 3-5 years of experience in B2B demand generation, integrated marketing, ABM, or field marketing.
- You love planning creative activations for conferences, trade shows, executive events, or customer programs.
- Comfortable traveling to conferences and customer events throughout North America and occasionally internationally.
- Strong curiosity and a problem-solving mindset; you enjoy figuring out how to improve things.
- Interest in experimentation and learning from data.
- Highly organized with the ability to manage multiple campaigns and deadlines.
- Strong communication skills and ability to collaborate cross-functionally, especially with sales.
- Comfort working with data and measuring campaign performance.
- Interest in or experience using AI and automation tools to improve workflows.
- Nice to have: Experience with marketing automation, CRM, and AI tools (e.g., HubSpot, Salesforce, Zapier, Clay, Claude, ChatGPT).
- Exposure to B2B marketing or SaaS environments.
- Experience supporting campaigns across email, social, or events.
Benefits
- stock options
- career growth opportunities
- professional development support
- health and dental coverage
- accessibility accommodations
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Senior Performance Marketing Manager scaling Chess.com's paid acquisition across app, social, video, and DSP channels. Driving incrementality, ROAS, LTV, creative testing, and globally remote budget strategy.
Campaign Manager implementing and optimizing Programmatic, Social, and PPC/SEM campaigns at independent media agency Glassroom. Monitoring pacing, reporting performance, and protecting client brands.
Performance Marketing Manager building Ground News’s Google and YouTube growth engine. Scaling subscriber acquisition for its news comparison platform while maintaining CAC and payback discipline.
Senior paid ads specialist managing Meta and Google campaigns, tracking, and high - ticket GoHighLevel funnels. Supporting global clients with optimization, reporting, creative testing, and SOPs.
Demand Generation Manager owning ABM, email, and multi - channel pipeline campaigns for Loopio’s SaaS platform. Optimizing funnel performance and reporting revenue - impacting demand metrics.
Paid Media Specialist leading Google, Meta, LinkedIn, and streaming campaigns for a performance marketing agency. Driving inquiries, applications, enrollments, and student engagement for higher education clients.
Demand Generation Manager driving paid acquisition and funnel optimization for Copper, a Google Workspace - integrated CRM. Improving pipeline, conversion and revenue through experimentation, attribution and channel performance.
Paid Media Strategist leading paid media strategy for fast - growing B2B companies. Managing senior client relationships, budgets, attribution, and campaigns across major advertising platforms.
Performance Marketing Specialist owning paid search across Canada, the US, and Australia for Odd Bunch’s sustainable grocery subscription service. Managing Google Ads, channel expansion, attribution, and B2B lead generation.