Marketing Coordinator supporting Knix’s CMO and aligning apparel marketing teams. Managing executive calendars, go - to - market planning, campaigns, and cross - functional operations.
About the role
- Marketing Manager leading digital-first retirement marketing campaigns for Manulife, a global financial services provider. Driving member engagement, automation, content, and business growth across North America.
Responsibilities
- Develop and deliver digital initiatives across brand and marketing strategy, operational efficiency, thought leadership, content management, and campaigns
- Lead and implement integrated B2C marketing strategies using a digital-first, multi-channel approach
- Activate email, mobile, website, and social channels to drive awareness, consideration, acquisition, and personalized experiences
- Plan and execute integrated marketing initiatives with creative, compliance, editorial, digital, translation, product, and communications partners
- Analyze customer insights and feedback to identify pain points and recommend solutions across the customer journey
- Partner with cross-functional teams to bring digital capabilities to market and improve member experience
- Develop go-to-market strategies and messaging that support sales, client retention, and new business
- Advance marketing modernization and transformation through efficient, automated processes
- Oversee creation and distribution of content and marketing materials
- Drive continuous improvement through testing, analysis, customer feedback, and optimization
- Create, manage, and maintain content for collateral, SharePoint, Seismic, Workfront, websites, and social media
- Produce performance reports and analysis from digital campaign and other data sources
- Use AI, MarTech, marketing automation, workflow management tools, and industry best practices to create campaigns and track outcomes
- Report to the Director of Marketing, North America
Requirements
- Bachelor’s degree in Marketing, Business, or a related field required; MBA or equivalent is a plus
- Minimum 7 years of marketing or business experience
- Strong organizational and project management skills
- Demonstrated ability to manage multiple projects and changing deadlines
- Proven track record of successful marketing campaign management and execution
- Strong leadership and team management skills
- Excellent verbal and written communication skills
- Demonstrated negotiating skills
- Self-motivated and ambitious
- Detail-oriented with a critical eye for quality
- Results-oriented and execution-focused in a fast-paced environment
- Ability to liaise directly with colleagues throughout the organization
- Adaptability to conflicting project requests, priorities, and industry changes
- Knowledge of the financial services industry and group retirement market is a plus
- Proficiency in digital channels and platforms
- Familiarity with marketing automation tools and digital tools/data for campaign optimization
- Knowledge of Adobe Journey Optimizer, Workfront, Seismic, and Microsoft Suite is an asset
- Bilingualism in English and French is an asset; required for successful candidates in Québec to work with teams from other provinces and countries
Benefits
- Flexible work environment supporting well-being and inclusion
- Health insurance
- Dental insurance
- Mental health benefits
- Vision insurance
- Short- and long-term disability insurance
- Life and AD&D insurance coverage
- Adoption/surrogacy benefits
- Wellness benefits
- Employee/family assistance plans
- Retirement savings plans, including pension
- Global share ownership plan with employer matching contributions
- Financial education and counseling resources
- Paid holidays, vacation, personal, and sick days
- Statutory leaves of absence
- Incentive programs and incentive compensation tied to business and individual performance
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