SEO Strategist driving SEO strategy, link building, and client growth at Fire&Spark, a digital marketing agency. Advising clients and internal teams through data - driven analysis.
About the role
- Senior SEM Manager leading B2B paid search strategy, optimization, and client growth for Marketbridge’s go-to-market agency programs. Managing Google Ads, Microsoft Ads, budgets, testing, and team development.
Responsibilities
- Lead SEM strategy and execution across multiple client accounts, primarily using Google Ads and Microsoft Ads
- Translate client business, demand generation, and revenue goals into paid search strategies, campaign plans, testing roadmaps, and measurable KPIs
- Oversee campaign architecture, account structure, keyword strategy, audience targeting, bidding, creative testing, and ongoing optimization
- Manage and forecast SEM budgets across accounts and monitor pacing, allocation, CPA, ROAS, pipeline, revenue, conversion volume, and efficiency targets
- Lead optimization and testing across automated bidding, keyword expansion, audience segmentation, ad copy, landing pages, campaign structure, and emerging platform capabilities
- Apply automation, AI-powered platform capabilities, and advanced bidding strategies to improve campaign efficiency and scalability
- Analyze performance trends and translate campaign data into insights, recommendations, and optimization plans
- Partner with analytics teams on conversion tracking, attribution, reporting, and downstream pipeline or revenue measurement
- Collaborate with strategy, creative, CRM, marketing automation, and other media teams to integrate SEM into demand generation and go-to-market programs
- Identify opportunities to expand SEM programs through new campaign types, audiences, platforms, testing strategies, and complementary media channels
- Serve as a senior day-to-day SEM contact for clients, leading performance discussions and presenting recommendations
- Ensure campaign setup, tracking, tagging, reporting, and optimization processes meet quality standards
- Lead and support SEM team members through workload management, campaign reviews, coaching, feedback, and skill development
- Improve workflows, documentation, quality assurance, and processes for scalable SEM execution
- Contribute SEM strategy, audits, forecasts, and recommendations to new business pitches, renewals, and account growth opportunities
- Identify opportunities to expand existing client engagements
Requirements
- 5+ years of SEM / paid search experience, including managing complex campaigns and multiple client accounts
- Demonstrated B2B SEM experience
- Advanced hands-on expertise in Google Ads and Microsoft Ads
- Experience developing paid search strategies tied to leads, pipeline, revenue, CPA, and ROAS
- Experience managing meaningful paid search budgets, forecasting spend and performance, and making data-driven allocation recommendations
- Strong understanding of conversion tracking, attribution, tagging, and performance measurement
- Experience with GA4 and Google Tag Manager
- Strong analytical skills and ability to translate data into actionable recommendations
- Experience developing and leading structured testing programs
- Strong client-facing communication and presentation skills
- Experience working in an agency or client-service environment and managing multiple priorities
- Experience mentoring, reviewing, or managing junior and mid-level SEM team members
- Strong cross-functional collaboration skills
- Experience partnering with analytics, creative, strategy, CRM, marketing automation, and account teams
- Familiarity with CRM platforms, marketing automation systems, and downstream lead, pipeline, or revenue measurement
- Experience with landing page optimization and conversion rate optimization principles
- Google Ads certification preferred
- Experience contributing to new business pitches, account growth strategies, or client planning preferred
- Must be eligible to work in the United States or Canada without visa sponsorship
Benefits
- Flexible PTO
- Summer Fridays
- Paid parental leave (up to 16 weeks for birthing parents)
- Closed from Christmas to New Year’s
- Comprehensive medical benefits
- Free premium access to the Calm app
- 401(k) with a 3% company contribution (US Only)
- Life insurance
- Long-term disability coverage
- AD&D coverage
- Professional development fund ($500)
- Continuous learning programs
- Company-provided laptop and accessories
- Monthly Wi-Fi and cell stipend
- ChatGPT Enterprise Access
- Exclusive discounts through Perkopolis
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