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About the role

  • Creative Director at Maropost defining and evolving brand strategy and visual identity. Leading creative direction across marketing, product launches, and corporate communications for a B2B SaaS company.

Responsibilities

  • Own Maropost’s brand strategy, voice, and visual identity
  • Clarify and evolve brand positioning, messaging hierarchy, and narrative across products and audiences
  • Ensure the brand supports Maropost’s go-to-market (GTM) strategy and growth goals
  • Maintain brand consistency across regions, channels, and teams while allowing flexibility where needed
  • Set creative direction across campaigns, website, lifecycle marketing, social media, content, and sales enablement
  • Partner closely with Growth, Product Marketing, Lifecycle, and Product teams to translate strategy into execution
  • Review and guide creative work to ensure quality, clarity, and effectiveness
  • Balance brand integrity with performance needs across demand generation and lifecycle programs
  • Build and run a creative operating model that supports speed and scale
  • Establish brand guidelines, templates, and processes that empower teams
  • Manage internal designers, writers, and external agencies or freelancers
  • Align creative resources with business priorities and timelines
  • Lead, mentor, and develop creative and brand talent
  • Act as a trusted partner to Marketing, Product, Sales, and Executive leadership
  • Influence GTM strategy and campaign planning through brand insight and customer understanding
  • Raise the overall bar for storytelling, clarity, and design across the company
  • Use qualitative and quantitative feedback to refine messaging and creative direction
  • Stay current on design, branding, and storytelling trends relevant to B2B SaaS and ecommerce technology

Requirements

  • 5+ years of experience in creative, or design leadership roles
  • Experience building or evolving a brand within B2B SaaS, technology, or high-growth companies
  • Proven ability to lead creative teams and agencies across multiple workstreams
  • Strong portfolio demonstrating brand systems, campaigns, and storytelling
  • Deep understanding of brand strategy, positioning, and narrative development
  • Strong visual and editorial judgment across digital and experiential channels
  • Ability to translate complex products into clear, compelling stories
  • Support both brand-building and performance-driven marketing
  • Strategic thinking with a practical, execution-oriented approach
  • Balance long-term brand vision with short-term business needs
  • High standards with a collaborative leadership style
  • Familiarity with AI-driven creative workflows and eagerness to leverage innovation in brand development

Benefits

  • Flexible work arrangements
  • Professional development opportunities

Job title

Job type

Full Time

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

HybridTorontoCanada

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