Creative Director shaping Brainrider's scalable creative production network in Canada. Ensuring brand consistency, quality standards, and collaboration across clients and global studio partners.
About the role
- Creative Director at Maropost defining and evolving brand strategy and visual identity. Leading creative direction across marketing, product launches, and corporate communications for a B2B SaaS company.
Responsibilities
- Own Maropost’s brand strategy, voice, and visual identity
- Clarify and evolve brand positioning, messaging hierarchy, and narrative across products and audiences
- Ensure the brand supports Maropost’s go-to-market (GTM) strategy and growth goals
- Maintain brand consistency across regions, channels, and teams while allowing flexibility where needed
- Set creative direction across campaigns, website, lifecycle marketing, social media, content, and sales enablement
- Partner closely with Growth, Product Marketing, Lifecycle, and Product teams to translate strategy into execution
- Review and guide creative work to ensure quality, clarity, and effectiveness
- Balance brand integrity with performance needs across demand generation and lifecycle programs
- Build and run a creative operating model that supports speed and scale
- Establish brand guidelines, templates, and processes that empower teams
- Manage internal designers, writers, and external agencies or freelancers
- Align creative resources with business priorities and timelines
- Lead, mentor, and develop creative and brand talent
- Act as a trusted partner to Marketing, Product, Sales, and Executive leadership
- Influence GTM strategy and campaign planning through brand insight and customer understanding
- Raise the overall bar for storytelling, clarity, and design across the company
- Use qualitative and quantitative feedback to refine messaging and creative direction
- Stay current on design, branding, and storytelling trends relevant to B2B SaaS and ecommerce technology
Requirements
- 5+ years of experience in creative, or design leadership roles
- Experience building or evolving a brand within B2B SaaS, technology, or high-growth companies
- Proven ability to lead creative teams and agencies across multiple workstreams
- Strong portfolio demonstrating brand systems, campaigns, and storytelling
- Deep understanding of brand strategy, positioning, and narrative development
- Strong visual and editorial judgment across digital and experiential channels
- Ability to translate complex products into clear, compelling stories
- Support both brand-building and performance-driven marketing
- Strategic thinking with a practical, execution-oriented approach
- Balance long-term brand vision with short-term business needs
- High standards with a collaborative leadership style
- Familiarity with AI-driven creative workflows and eagerness to leverage innovation in brand development
Benefits
- Flexible work arrangements
- Professional development opportunities
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