Creative Director at Maropost defining and evolving brand strategy and visual identity. Leading creative direction across marketing, product launches, and corporate communications for a B2B SaaS company.
Responsibilities
Own Maropost’s brand strategy, voice, and visual identity
Clarify and evolve brand positioning, messaging hierarchy, and narrative across products and audiences
Ensure the brand supports Maropost’s go-to-market (GTM) strategy and growth goals
Maintain brand consistency across regions, channels, and teams while allowing flexibility where needed
Set creative direction across campaigns, website, lifecycle marketing, social media, content, and sales enablement
Partner closely with Growth, Product Marketing, Lifecycle, and Product teams to translate strategy into execution
Review and guide creative work to ensure quality, clarity, and effectiveness
Balance brand integrity with performance needs across demand generation and lifecycle programs
Build and run a creative operating model that supports speed and scale
Establish brand guidelines, templates, and processes that empower teams
Manage internal designers, writers, and external agencies or freelancers
Align creative resources with business priorities and timelines
Lead, mentor, and develop creative and brand talent
Act as a trusted partner to Marketing, Product, Sales, and Executive leadership
Influence GTM strategy and campaign planning through brand insight and customer understanding
Raise the overall bar for storytelling, clarity, and design across the company
Use qualitative and quantitative feedback to refine messaging and creative direction
Stay current on design, branding, and storytelling trends relevant to B2B SaaS and ecommerce technology
Requirements
5+ years of experience in creative, or design leadership roles
Experience building or evolving a brand within B2B SaaS, technology, or high-growth companies
Proven ability to lead creative teams and agencies across multiple workstreams
Strong portfolio demonstrating brand systems, campaigns, and storytelling
Deep understanding of brand strategy, positioning, and narrative development
Strong visual and editorial judgment across digital and experiential channels
Ability to translate complex products into clear, compelling stories
Support both brand-building and performance-driven marketing
Strategic thinking with a practical, execution-oriented approach
Balance long-term brand vision with short-term business needs
High standards with a collaborative leadership style
Familiarity with AI-driven creative workflows and eagerness to leverage innovation in brand development
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