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About the role

  • Creative Director leading EQ Bank’s in-house agency and media studio. Setting creative direction across product marketing, owned channels, social and editorial for Canada’s challenger bank.

Responsibilities

  • Set the creative vision, taste level and quality bar for EQ Bank’s Internal Agency & Media Studio
  • Lead concept development, art direction, copy direction and design direction across product marketing, owned channels, social, editorial, presentations, partner materials and internal brand moments
  • Turn business, product and brand priorities into briefs, creative territories, messaging systems, visual directions and content ideas
  • Review, direct and approve major internal studio work before senior stakeholder or public-facing release
  • Provide creative input on agency-led work affecting internal channels, product storytelling or brand systems
  • Build EQ Bank’s owned media and editorial engine
  • Create and evolve reusable creative systems, content formats, presentation approaches and product storytelling assets
  • Build the studio operating model, including intake, prioritization, briefs, reviews, approvals, asset organization and repeatable production practices
  • Determine which stakeholder work is handled internally versus by freelancers, production partners or specialist vendors
  • Partner with Brand Strategy & Governance to ensure work is strategically sharp, on brand, accessible, compliant and easy to use
  • Partner with external creative, media and production agencies to extend campaign platforms into owned and internal channels and maintain consistency
  • Collaborate with Product Marketing, Growth, Partnerships, HR, Communications, UX, Customer Experience and Campaign, Culture & Sponsorship Activation
  • Present creative work to senior stakeholders and explain and defend recommendations
  • Build a creative culture through standards, feedback, ownership and improved ideas

Requirements

  • University degree or college diploma in design, advertising, communications, marketing, media, journalism or a related field is required
  • Minimum 10 years of progressive experience in in-house creative leadership, brand-side creative, product marketing creative, content/media, design studio, editorial, agency creative or integrated marketing support roles
  • Minimum 4 years of experience leading creative teams, freelancers, production partners or specialist vendors; people management experience is preferred
  • Strong portfolio demonstrating conceptual leadership, craft judgment, creative problem solving and the ability to direct and elevate work across a team
  • Portfolio showing distinctive work across digital, social, editorial, motion, presentation, product marketing or content channels, with evidence of support for brand or business outcomes
  • Advanced knowledge of brand identity, design systems, copywriting, art direction, creative strategy, content strategy, editorial, social, product marketing creative, presentation design and production workflows
  • Working knowledge of creative operations, including intake, prioritization, resource planning, workflow design, asset management, quality assurance, vendor coordination and stakeholder service models
  • Working knowledge of fintech, financial services, product marketing, lifestyle, retail, technology, media, accessibility or regulated marketing environments is an asset
  • Experience partnering with external creative agencies, production partners or media teams
  • Complex communication skills, including giving specific creative direction, providing constructive feedback, presenting and defending creative work, influencing senior stakeholders and aligning cross-functional teams
  • Strong creative judgment, taste, coaching ability, prioritization, production discipline, operational thinking and comfort building an in-house creative capability in a fast-moving environment
  • All candidates considered for hire must successfully complete a criminal background check and credit check

Benefits

  • Competitive discretionary bonus
  • Market leading RRSP match program
  • Medical, dental, vision, life, and disability benefits
  • Employee Share Purchase Plan
  • Maternity/Parental top-up while you care for your little one
  • Generous vacation policy and personal days
  • Virtual events to connect with your fellow colleagues
  • Professional development and comprehensive Career Development program
  • Fulfilling opportunity to join one of the top FinTechs
  • Hybrid work arrangement

Job title

Job type

Full Time

Experience level

Lead

Salary

Not specified

Degree requirement

Associate's Degree

Location requirements

HybridTorontoCanada

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