Senior Creative Director shaping paid and organic creative for Whisky Library, a whiskey retail and subscription company. Developing performance-driven concepts, messaging, and content strategies.
Responsibilities
Own creative strategy across paid and organic social
Develop creative concepts, hooks, angles, messaging, and content ideas
Research customers, competitors, trends, and winning creative to identify new opportunities
Create clear creative briefs and direction for editors and creators
Develop testing strategies to continuously improve creative performance
Develop creative strategies across paid advertising and organic content
Identify trends, formats, and creative angles for the Whisky Library audience
Adapt strong organic concepts into paid creative and vice versa
Stay current with Meta, TikTok, Instagram, and other social platforms
Work directly with leadership, editors, and creators to bring concepts to life
Provide clear and actionable creative direction and feedback
Review creative and ensure final output aligns with strategy
Analyze creative performance and use insights to guide future concepts
Own creative strategy from concept through execution
Requirements
Strong background with DTC, eCommerce, consumer, or social-first brands
Deep understanding of direct-response advertising and performance creative
Strong copywriting, messaging, and concept development skills
Proven ability to develop creative strategies for paid social
Strong understanding of organic social content and current creative trends
Data-driven mindset with a strong understanding of creative performance
Ability to work independently in a small, fast-moving team
Skills in UGC, creators, influencers, and short-form video
Strong understanding of Meta, TikTok, Instagram, and other social platforms
Track record of working directly with video editors and content creators
Passion for studying high-performing ads and continuously improving creative
Benefits
High-impact role with direct influence on growth and creative direction
Work directly with leadership, editors, and creators
Small, fast-moving team with significant autonomy
Opportunity to shape the creative strategy of a growing DTC brand
No unnecessary layers of management or bureaucracy
Senior Talent Acquisition Partner needed to lead full - cycle recruitment for a portfolio of SaaS/software companies. Partner with CEOs and senior leaders to drive hiring strategy.
Creative Director shaping Brainrider's scalable creative production network in Canada. Ensuring brand consistency, quality standards, and collaboration across clients and global studio partners.
Creative Director leading culturally resonant, social - first campaigns for AntiSocial, a Toronto digital marketing agency. Setting creative direction, guiding teams, and delivering integrated brand work.
Senior Art Director developing integrated TV, print, digital, and social campaigns for Funday, a full - service remote creative agency. Guiding teams, mentoring juniors, and turning concepts into standout client work.
Creative Director leading digital - first creative across Funday’s agency accounts and teams. Setting vision, developing campaigns, and mentoring distributed creative talent across Canada.
Associate Creative Director leading art direction and digital campaigns for Funday, a Canadian full - service creative agency. Mentoring creative teams, developing concepts, delivering client work, and providing hands - on design leadership remotely.
Design Director shaping clear, engaging player experiences for Behaviour Interactive’s PC and console games. Leading mission, narrative, level design, and UX teams on an unannounced project.
Product Design Director leading teams that create IoT software experiences at Samsara. Driving design strategy, customer - centered UX, and high - performing design organization growth.
Director leading AI - native product design at Mural, a collaborative visual - canvas platform. Building agent interaction patterns while managing designers and prototyping complex workflows.