Senior Creative Director – DTC eCommerce

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About the role

  • Senior Creative Director shaping paid and organic creative for Whisky Library, a whiskey retail and subscription company. Developing performance-driven concepts, messaging, and content strategies.

Responsibilities

  • Own creative strategy across paid and organic social
  • Develop creative concepts, hooks, angles, messaging, and content ideas
  • Research customers, competitors, trends, and winning creative to identify new opportunities
  • Create clear creative briefs and direction for editors and creators
  • Develop testing strategies to continuously improve creative performance
  • Develop creative strategies across paid advertising and organic content
  • Identify trends, formats, and creative angles for the Whisky Library audience
  • Adapt strong organic concepts into paid creative and vice versa
  • Stay current with Meta, TikTok, Instagram, and other social platforms
  • Work directly with leadership, editors, and creators to bring concepts to life
  • Provide clear and actionable creative direction and feedback
  • Review creative and ensure final output aligns with strategy
  • Analyze creative performance and use insights to guide future concepts
  • Own creative strategy from concept through execution

Requirements

  • Strong background with DTC, eCommerce, consumer, or social-first brands
  • Deep understanding of direct-response advertising and performance creative
  • Strong copywriting, messaging, and concept development skills
  • Proven ability to develop creative strategies for paid social
  • Strong understanding of organic social content and current creative trends
  • Data-driven mindset with a strong understanding of creative performance
  • Ability to work independently in a small, fast-moving team
  • Skills in UGC, creators, influencers, and short-form video
  • Strong understanding of Meta, TikTok, Instagram, and other social platforms
  • Track record of working directly with video editors and content creators
  • Passion for studying high-performing ads and continuously improving creative

Benefits

  • High-impact role with direct influence on growth and creative direction
  • Work directly with leadership, editors, and creators
  • Small, fast-moving team with significant autonomy
  • Opportunity to shape the creative strategy of a growing DTC brand
  • No unnecessary layers of management or bureaucracy

Job title

Job type

Full Time

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

RemoteCanada

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