Associate Creative Director, Copy

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About the role

  • Associate Creative Director shaping copy-led performance campaigns for Directive, a B2B marketing consultancy. Developing creative territories, messaging, and testing strategies tied to revenue outcomes.

Responsibilities

  • Translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction
  • Provide senior-level creative judgment for fast-moving, digital-first work tied to business outcomes
  • Shape creative requests and identify stronger creative angles before execution
  • Represent creative in strategic new-business and portfolio-sales opportunities
  • Build speculative and portfolio creative
  • Support campaign-style case studies that drive account growth and new revenue
  • Own idea, message, and creative direction before production
  • Create the foundation for Directive’s strategic creative approach
  • Turn campaign and creative briefs into territories, concepts, hooks, headlines, CTAs, landing-page narrative direction, and message sequencing
  • Partner with designers by providing strong concepts and copy direction
  • Audit creative requests, briefs, workflows, pitch materials, and performance creative examples
  • Collaborate with Creative Production, Paid Media, Growth, Sales, Account leadership, and executive stakeholders
  • Define campaign brief requirements and create a campaign creative brief template
  • Identify priority use cases for the campaign model
  • Run briefs through insight, hypothesis, concept, copy direction, handoff, launch, and learning
  • Develop creative territories, messaging angles, campaign copy, and testing recommendations
  • Establish a creative review rhythm focused on concept quality, message clarity, testability, and business relevance
  • Define a message/proof library and taxonomy
  • Establish a repeatable creative testing rhythm: hypothesis → variant → data → decision

Requirements

  • 4–6 years of professional creative experience, with a meaningful portion in an agency, professional services, or B2B marketing environment
  • Portfolio showing range across brand work and performance creative, including a visual system built and an ad campaign that drove measurable results
  • Experience developing campaigns from concept through execution
  • Ability to maintain and evolve brand standards across multiple channels
  • Understanding of creative strategy and storytelling
  • Ability to translate ICP, positioning, personas, JTBD insights, proof points, objections, and funnel-stage context into creative hypotheses and campaign concepts
  • Executive presence and confidence presenting creative strategy in new-business, portfolio-sales, client-facing, or leadership settings
  • Strong understanding of performance creative, testing methodology, message iteration, pipeline influence, and revenue-oriented creative measurement
  • Ability to partner with production designers, paid media strategists, Account Directors, Growth, and Sales
  • Comfort operating in ambiguity and shaping incomplete briefs
  • Knowledge of digital marketing and social media
  • Knowledge of UX/UI design
  • Knowledge of video and motion graphics
  • Knowledge of content strategy
  • Knowledge of Adobe Creative Cloud and AI-assisted creative tools
  • Expert-level Adobe Creative Suite: Illustrator, Photoshop, InDesign
  • Proficiency in Adobe After Effects and Premiere Pro
  • Figma experience with design systems, component libraries, and collaborative handoff
  • Familiarity with A/B testing and CRO tools such as Optimizely, Unbounce, or Crazy Egg
  • Comfort with generative AI and recommended tools from day one
  • Current, permanent work authorization in the country of residence
  • Reliable setup, high-speed internet, and professional workspace capable of running Adobe Creative Suite and video production software
  • Ability to remain stationary for extended periods and operate design and video software on Mac or PC
  • Ability to consistently observe and interpret written and verbal communication

Benefits

  • Medical, dental, vision plans, disability, and life insurance coverage for you and your family
  • 100% employer-paid plan for you
  • 50% employer contribution for dependents
  • Access to certified therapists through Spring Health
  • Headspace membership
  • Physical therapy through Omada
  • Fertility support through Carrott
  • Thousands of Aaptiv virtual workouts
  • Complimentary One Medical membership for primary and virtual care
  • Unlimited PTO (2-week minimum)
  • Paid Company Holidays
  • Birthday off
  • End of Year Recharge (Closed December 24 - January 1)
  • Paid Parental Leave
  • Traditional and Roth 401(k) with a 3% company match
  • Annual bonus based on tenure
  • Remote-first, 100% virtual work from home

Job title

Job type

Full Time

Experience level

Lead

Salary

CA$115,000 - CA$125,000 per year

Degree requirement

No Education Requirement

Tech skills

Cloud

Location requirements

RemoteCanada

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