Associate Creative Director shaping copy-led performance campaigns for Directive, a B2B marketing consultancy. Developing creative territories, messaging, and testing strategies tied to revenue outcomes.
Responsibilities
Translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction
Provide senior-level creative judgment for fast-moving, digital-first work tied to business outcomes
Shape creative requests and identify stronger creative angles before execution
Represent creative in strategic new-business and portfolio-sales opportunities
Build speculative and portfolio creative
Support campaign-style case studies that drive account growth and new revenue
Own idea, message, and creative direction before production
Create the foundation for Directive’s strategic creative approach
Turn campaign and creative briefs into territories, concepts, hooks, headlines, CTAs, landing-page narrative direction, and message sequencing
Partner with designers by providing strong concepts and copy direction
Collaborate with Creative Production, Paid Media, Growth, Sales, Account leadership, and executive stakeholders
Define campaign brief requirements and create a campaign creative brief template
Identify priority use cases for the campaign model
Run briefs through insight, hypothesis, concept, copy direction, handoff, launch, and learning
Develop creative territories, messaging angles, campaign copy, and testing recommendations
Establish a creative review rhythm focused on concept quality, message clarity, testability, and business relevance
Define a message/proof library and taxonomy
Establish a repeatable creative testing rhythm: hypothesis → variant → data → decision
Requirements
4–6 years of professional creative experience, with a meaningful portion in an agency, professional services, or B2B marketing environment
Portfolio showing range across brand work and performance creative, including a visual system built and an ad campaign that drove measurable results
Experience developing campaigns from concept through execution
Ability to maintain and evolve brand standards across multiple channels
Understanding of creative strategy and storytelling
Ability to translate ICP, positioning, personas, JTBD insights, proof points, objections, and funnel-stage context into creative hypotheses and campaign concepts
Executive presence and confidence presenting creative strategy in new-business, portfolio-sales, client-facing, or leadership settings
Strong understanding of performance creative, testing methodology, message iteration, pipeline influence, and revenue-oriented creative measurement
Ability to partner with production designers, paid media strategists, Account Directors, Growth, and Sales
Comfort operating in ambiguity and shaping incomplete briefs
Knowledge of digital marketing and social media
Knowledge of UX/UI design
Knowledge of video and motion graphics
Knowledge of content strategy
Knowledge of Adobe Creative Cloud and AI-assisted creative tools
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