Copywriter creating Meta video ads, email, organic, and YouTube content for Limitless Agency's digital marketing coaching program. Improving student copy quality and coaching agency owners.
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Senior Direct Response Copywriter – High-Ticket Coaching
Posted 3 days ago
About the role
- Senior direct-response copywriter driving ads, VSLs, funnels, and email for an online marriage-coaching company. Optimizing booked-call acquisition, revenue, and compliant creative performance.
Responsibilities
- Conduct market research and ideation
- Write direct-response copy for ads, VSLs, funnel pages, opt-in pages, sales pages, TSLs, retargeting, CRO tests, webinars, case studies, and emails
- Develop high-volume ad concepts and iterations for different customer profiles, mechanisms, testimonials, and awareness levels
- Create hypotheses, target avatars, and reasoning for each ad concept
- Brief video editors with scripts, shot lists, and creative direction
- Review and approve video cuts for pacing, hooks, captions, visuals, music, formats, and message accuracy
- Brief the spokesperson for recordings, including scripts, hook options, and intros
- Source, script, and brief testimonial ads, especially for higher-income clients
- Write VSLs for specific avatars, beginning with a rewrite of the current VSL
- Send daily broadcasts aligned with ad angles to book sales calls
- Write nurture, post-opt-in, show-up, and release email sequences
- Test email variables and monitor revenue and deliverability
- Report weekly on broadcast revenue, autoresponder revenue, and emails that booked calls
- Share high-performing ideas with the ads team
- Review flagged sales calls and email replies to maintain objection and customer-language documentation
- Analyze cost per call and ROAS by concept and determine iterations
- Monitor competitor ads and VSLs, maintain a swipe file, and identify improvement opportunities
- Tag ads as new or iteration and mark wins or losses after Friday reviews
- Follow claims standards and flag risky copy to protect advertising accounts
- Use AI for research, structure, and self-review while writing the copy personally
- Report to the Head of Paid Marketing and work closely with the founder
Requirements
- Excellent written and spoken English, at a native or near-native level
- Within the last 18 months, written direct-response ads, long-form sales copy, and email for a high-ticket offer sold through booked sales calls, with demonstrable results such as cost per call, ROAS, or revenue attributed to copy
- Personally written at least one VSL, webinar script, or long-form sales letter that served as the main sales asset for a scaled offer
- Written Meta ad copy at volume and tracked winning concepts and the reasons for their performance
- Email marketing expertise including daily broadcasts, sequences, deliverability, and revenue attribution
- Availability for at least 20 hours per week, ideally 30 or more
- At least 3 hours per day overlapping European hours
- Nice-to-have: experience writing for emotional and relationship-focused offers, including men's or personal transformation, grief, parenting, therapy-adjacent, or faith topics
- Nice-to-have: ability to review rough video cuts and provide clear editor notes
- Nice-to-have: experience with ActiveCampaign, GoHighLevel, ClickFunnels, or Hyros
- Nice-to-have: experience with testimonial and case study ads
- Nice-to-have: experience managing or mentoring writers or editors
- Nice-to-have: experience running a business or building something within one
- Nice-to-have: experience working inside a company or offer generating $500,000+ per month
- Nice-to-have: personally written copy generating at least $1 million in revenue, with verifiable numbers
- Nice-to-have: real voice-of-customer research experience
- Nice-to-have: experience in a compliance-sensitive advertising vertical
Benefits
- Fully remote position
- Flexible hours
- Ability to structure your workday around your life
- At least 3 hours of daily overlap with European or Dubai working hours
Job title
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Experience level
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Degree requirement
No Education Requirement
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